Apple Vision Pro launched final week with gross sales reportedly crossing 200,000 items earlier than the combined actuality headset hit retail shops in the nation. Apple’s first launch in a new product class because it launched the primary Apple Watch practically a decade in the past is presently solely obtainable in the US, but the corporate plans to deliver the Vision Pro to markets in China, Canada, and the UK subsequent. That is likely to be taking place quickly. A brand new report claims that the headset will arrive in the Chinese market in the approaching months.
According to Chinese outlet IT Home, citing a report from Asian outlet Wall Street News, the Apple Vision Pro will make its China debut as early as April or the newest by May. The info comes from provide chain sources, who additionally reportedly mentioned that the system’s registration with the Ministry of Industry and Information Technology in China was practically full. The sources additionally added the primary batch of gross sales for headset in China can be “relatively tight.”
Bloomberg’s Mark Gurman, too, had reported final month that the Apple Vision Pro would hit the cabinets in China, Canada and the UK following its US-only launch. The Cupertino, California-based tech large reportedly expects to ship 5,00,000 Vision Pro items in 2024.
The China launch of the AR/VR headset, nonetheless, may not be freed from a few problems. The IT Home report additionally claims that Chinese expertise large Huawei owns the ‘Vision Pro’ trademark in the nation, which might imply that Apple may need to debut its headset there with a completely different title. Reports early into the event of the headset had mentioned that Apple may name its system ‘Reality Pro.’ That branding might reportedly be used in China.
Notably, Huawei is additionally believed to be working by itself VR headset to compete with the Apple Vision Pro. The firm’s product might launch in China later this yr. Huawei has additionally been chewing into Apple’s market share in the smartphone phase in China, with the corporate’s telephones changing into widespread choices as iPhone 15 suffers slowing demand.
While Apple is experiencing a slowdown in the Chinese market, the nation stays a essential manufacturing base for the iPhone maker. Apple Vision Pro headsets have been assembled by Chinese contract producer Luxshare, with firm reportedly heading the AR growth group in Shanghai. Taiwanese corporations Pegatron and Foxconn are additionally mentioned to have aided in the undertaking.
