Apple Wants Google’s Help To Power Some AI Features On iPhones In 2024 – News18

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Apple Wants Google’s Help To Power Some AI Features On iPhones In 2024 – News18


Last Updated: March 18, 2024, 13:31 IST

Cupertino, California, USA

Apple needs to make use of Google or OpenAI’s tech to energy iOS 18.

Apple is working by itself AI mannequin that can look to maintain your information safe however a few of its AI options may very well be borrowed as nicely.

Apple is actively concerned in bringing AI tech to iPhones this yr with the upcoming iOS 18 model anticipated to see these adjustments. But the corporate is reportedly eager to make use of different present AI fashions to energy iOS for iPhones that can give them extra options and instruments. The report from Bloomberg on Monday suggests Apple is speaking to each Google and OpenAI to see if their AI fashions can be utilized to combine some on-cloud Generative AI options for iPhone customers this yr.

Apple is prone to depend on both of those corporations to convey picture and textual content era instruments for iPhones, one thing that the corporate could be discovering it exhausting to drag off with its on-system AI structure. It is fascinating to see Apple on the lookout for AI companions however in no way shocking that it may be part of fingers with its rivals to supply AI options to its clients. Apple has been eager to go in a distinct path with its deal with AI instruments.

So, the truth that it’s speaking to Google and even OpenAI suggests a few of its inner processes haven’t gone in response to plan, forcing the corporate to have a look at a Plan B which comes within the type of exterior partnerships. Having mentioned that, the report says Apple is barely speaking to Google as of now, so we will’t be sure if any deal will come via, a minimum of earlier than the WWDC 2024 takes place round June this yr. Either approach, it will likely be price maintaining a tally of, particularly if Apple’s massive AI push, as claimed by Tim Cook does come to fruition in 2024 because it appears to be like to enter the extremely aggressive and booming area this yr.

Google has already proven its intent to work with different corporations and assist them energy their platforms with AI tech. The firm is providing Gemini on Samsung’s newest Galaxy S24 smartphones, and needs different manufacturers to contemplate its AI mannequin to run on these units. Google has been dealing with its personal AI-related points just lately, particularly with the AI picture generator that made an ‘unacceptable mistake’ and needed to be rolled out to repair the difficulty.

Industry stories say AI-powered smartphones will probably be a profitable and a booming area, the place the likes of Apple, Google and OpenAI can have a giant say within the foreseeable future.



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