Ayushman Bharat-Health and Wellness Centres throughout the nation have been renamed as ‘Ayushman Arogya Mandir’. The Union Health Ministry has despatched a letter to the states and Union territories to implement the rebranding train by finish of this yr.Â
The ministry has requested states to add pictures of rebranded major well being amenities on the Ayushman Bharat-Health and Wellness Centres (AB-HWC) portal. It has underlined that the National Health Mission (NHM) emblem is to be retained within the rebranded centres, they stated. The rebranded AB-HWCs can even have a brand new tagline — ‘Arogyam Parmam Dhanam’.
In the letter dated November 25, the ministry stated, “These centres have been successful in taking the thinking and healthcare delivery from illness to wellness. Now, going one step ahead and to realise the dream of Ayushman India the competent authority has decided to rename the Ayushman Bharat-Health and Wellness Centres as ‘Ayushman Arogya Mandir’ with the tagline ‘Arogyam Parmam Dhanam,” the letter stated.
The new title ‘Ayushman Arogya Mandir’ and the tagline ‘Arogyam Paraman Dhanam’ ought to change the prevailing title ‘Ayushman Bharat – Health and Wellness Centre’ throughout all operationalised AB-HWCs, the letter stated. If scripts aside from Devanagri (Hindi)/English are for use for branding, then the complete and actual title could be translated into state language(s) however the tagline must be transliterated within the state language(s), the letter stated.
The funds required for renaming the prevailing amenities has been proposed at Rs. 3,000 per facility. After the centres full the rebranding, states are required to add new pictures of major well being amenities with the brand new title on the AB-HWC portal. Under the Government of India’s flagship Ayushman Bharat Yojana, greater than 1.6 lakhs AB- HWCs have been efficiently established throughout states and UTs during the last 5 years with 219 crore footfalls to this point.
AB-HWC goals to supply complete major healthcare, together with each maternal and little one well being companies, and free important medication and diagnostic companies near folks’s houses by AB-HWCs. Over 53.36 crore screenings for hypertension have been completed on the AB-HWCs, 46.49 crore for diabetes, 31.48 crore for oral most cancers, 14.33 crore for breast most cancers and 9.68 crore for cervical most cancers until November 24. More than 2.71 crore wellness periods have been held at these centres.
(With PTI Inputs)
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