New Delhi: Multiplex chain PVR Cinemas on Thursday (July 29) introduced that its theatres shall be reopening from July 30 with all of its staff fully vaccinated towards COVID-19.
In a press release, PVR stated that its cinemas will resume operations from July 30 in states and union territories which have allowed theatres to reopen.
As the nation witnesses a gradual decline in the variety of COVID-19 circumstances, states like Madhya Pradesh, Rajasthan, Punjab, Haryana, Gujarat, Andhra Pradesh and Telangana have permitted the resumption of operations in cinema halls.
In Delhi, theatres had been allowed to reopen from Monday at 50 per cent occupancy.
To encourage and thank individuals who bought vaccinated throughout the nationwide vaccination drive, PVR has launched a ‘JAB Offer’ for the prospects.
As a part of the scheme, one vaccinated visitor can get one other ticket free on choose content material in addition to one F&B Combo free with the buy of one other in the first week of reopening.
The multiplex chain stated it’ll proceed to comply with the commonplace working procedures (SOPs), mandated by the Ministry of Information & Broadcasting, as a part of regular security and hygiene requirements.
PVR shall be screening a few of the main Hollywood titles which can be set to launch in the nation in the coming weeks.
This consists of “The Suicide Squad” (August 5), “Mortal Kombat” (July 30) and “The Conjuring: The Devil Made Me Devil Do It” (August 13), in addition to NBCUniversal’s titles “Promising Young Woman” (August 6), “Old” (August 13), “Fast & Furious 9” (August 19), “The Croods: A New Age” and “Nobody” (August 27).
Ajay Bijli, Chairman and Managing Director at PVR Ltd, stated that after the second wave of the coronavirus pandemic, the firm’s focus has been on vaccinating its total staff.
“We are excited to re-open and the slate for this year looks promising. The strategy is to showcase maximum content across screens to meet the pent-up demand. So, with big-ticket Bollywood and Regional films awaiting the announcement by producers and internationally released Hollywood content as cinemas open up post the second wave, we expect the movie-going habits to return among patrons,” he stated in a press release.
“The focus now will be to encourage vaccination alongside introducing our new offerings as we begin to win back the confidence of our audience back to big screen entertainment,” he added.
In addition to vaccinated staff, PVR will proceed to keep stringent hygiene protocols, social distancing and meals security measures, alongside with minimal human contact throughout all touchpoints.
Chequered seating with solely 50 per cent occupancy as per state authorities protocols, social distancing marked queuing, digital contactless transactions, working 50 per cent of the restroom services, set up of fibre and glass shields and common sanitisation of its premises are a few of the security initiatives that it follows.
The firm has additionally motivated its staff to come ahead and vaccinate themselves and their dependents by reimbursing the value of vaccination following the nationwide vaccination drive to guarantee they’re 100 per cent vaccinated earlier than cinemas reopen.
Gautam Dutta, CEO of PVR Limited, stated the firm is happy to welcome prospects again to theatres and supply them the “real cinema experience”.
“It is a really heart-warming growth for us and guaranteeing the security and safety of our prospects and staff is our foremost duty. All the floor stage staff, staff throughout our cinemas is 100 per cent Vaccinated.
“PVR has always endeavoured to offer unique experiences and we certainly look forward to welcoming our patrons with fresh content, innovative and attractive offers on both tickets and F&B to enjoy movies exclusively with one’s friends and family,” he added.
