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Xiaomi thought of a number of shapes for its brand. The firm’s CEO defined that the brand new brand is a a part of a larger overhaul of Xiaomi’s “brand identity” overseen by Hara (the designer).
Believe it or not, Xiaomi has gone by way of a slight rebranding. The firm introduced a new brand on Tuesday, which modifications homes the “Mi” inside a squircle as a substitute of a sq.. During a presentation (the place the corporate additionally unveiled the Mi Mix Fold), Xiaomi spent 20 minutes explaining the “new” brand. In a press launch, the corporate mentioned that the brand new brand has been designed by world-renowned designer, professor of Musashino Art University and the President of the Nippon Design Center (NDC), Kenya Hara. The firm mentioned that the brand new brand is extra aesthetically pleasing and that company colour stays orange to proceed to convey the liveliness and youthfulness of Xiaomi. Black and silver will even be used as supplemental colours to accommodate high-end product line purposes, Xiaomi mentioned.
During the presentation, Xiaomi CEO Lei Jun additionally addressed the truth that the brand stays largely the identical, even after the rebranding. He was quoted as saying through the presentation, that the corporate “didn’t just change the shape from square to round” but in addition modified “the internal spirit as well as the mentality of the brand.” Xiaomi additional mentioned that the form of the brand new brand will be described utilizing mathematical equations and that it took Xiaomi a very long time to choose the best form (the rebranding course of began in 2017).
Xiaomi thought of a number of shapes for its brand. The firm’s CEO defined that the brand new brand is a a part of a larger overhaul of Xiaomi’s “brand identity” overseen by Hara (the designer). Xiaomi mentioned that Hara proposed a very essential design idea for Xiaomi – Alive. “He believes Xiaomi’s innovative technology has brought convenience and offers people the ability to have optimal control of their lives, and can accommodate any changes in the environment. “Alive” interprets Xiaomi’s philosophy from a visible perspective, giving the model a visible picture vigorous: persons are alive – expertise is created by folks – expertise, thus, can also be alive. Technology will at all times serve the wants of life,” Xiaomi mentioned in a launch.
