BFSI customers expect services to be rendered immediately: Sun Life

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BFSI customers expect services to be rendered immediately: Sun Life


Tarun Sareen, Managing Director, Sun Life Asia Service Centres.
| Photo Credit: Special Arrangement

BFSI (banking, monetary services and insurance coverage) customers now expect the services they need to be rendered instantly and this transformative change in buyer behaviour has added to the challenges of the insurance coverage trade, noticed Tarun Sareen, Managing Director, Sun Life Asia Service Centre India (ASCI), a microcosm of the Canadian monetary services, insurance coverage and asset administration chief Sun Life.

“This has all the time been one of many challenges of the insurance coverage trade, given the character of the enterprise. However, with the maturing of applied sciences, there are potentialities of bringing in operational efficiencies with out compromising buyer expectations and security,’‘ Mr. Sareen told The Hindu.

In order to further strengthen its position as a Digital & Innovation Hub and Engineering & Tech Powerhouse for Sun Life from India in particular and Asia Pacific region in general, ASCI would be investing in NextGen digital competencies and developing senior engineering talent to develop modern capabilities such as APIs, AI/ML, cloud, data, DevOps and experience design.

As part of this, its recently opened new facility in Bengaluru, a replication of its capabilities in Gurugram, would focus on forming end-to-end squads in modernisation, cloud, SecOps, Centres of Excellence (COEs) like Pega, and Salesforce, and hire experienced technology roles like architects, product owners, designers, engineers, data analysts and others, said Mr. Sareen.

“The new office will focus on building a contemporary engineering culture and deepening tech talent to leverage data and insights to drive digital transformation for clients,’‘ he said.

ASCI has a very strong focus on building its capabilities in line with the current and future requirements. And in doing so, its biggest differentiator was talent. A deep and niche skill base available in Bengaluru would help the company serve its customers better, he anticipated.

According to Mr. Sareen, the new office of Sunlife ASC in Bengaluru will play a role in supporting ASC in India and the parent brand. From here we will focus on forming end-to-end squads in modernisation, integration, Cloud, DevSecOps, Centres of Excellence (COEs) like Pega, and Salesforce, and hire experienced technology roles like Architects, Product owners, and CX-designers, among others.

“We will leverage advanced analytics tools and techniques to identify critical trends and patterns in customer behaviour, which can then be used to create more targeted and personalised solutions customised to suit the client’s wants,’‘ he elaborated.

ASCI, a worldwide functionality centre of Sun Life, has been rising 10 to 15% CAGR in India since its entry into the nation 17 years in the past.



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