Bharat Ki Beti Founder Surbhi Manocha Choudhary Ventures Into Eco-Friendly Business To Promote Rural Women’s Artistry – News18

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Bharat Ki Beti Founder Surbhi Manocha Choudhary Ventures Into Eco-Friendly Business To Promote Rural Women’s Artistry – News18


Curated By: Business Desk

Last Updated: February 19, 2024, 14:29 IST

She believes that eco-pleasant practices contribute to a steady local weather.

Surbhi’s willpower to make a distinction stemmed from her expertise as the primary lady to contest elections from the Yashwant Club of Indore.

The success story of Surbhi Manocha Choudhary, founding father of the Bharat Ki Beti Foundation, which focuses on very important features of ladies’s well being, serves as an inspiration to many. Through her basis, Surbhi sheds mild on Menstrual Hygiene, Mental Health, Nutrition Education, Financial Literacy and the Inclusion of ladies. Additionally, she launched her personal enterprise, Ekobae – Eco-Friendly Before Anything Else, aimed toward empowering girls financially by promoting handicraft gadgets made by girls. Surbhi’s dedication to her trigger led her to sacrifice her Harley Davidson bike to boost capital for the enterprise.

In an interview with Local18, Surbhi defined that Ekobae serves two foremost functions: decreasing plastic utilization and selling girls expert in handicrafts. The store presents a variety of merchandise, together with dwelling ornamental gadgets, yoga mats, merchandise comprised of Hand palm and palm leaves, bamboo gadgets, khadi and wool garments, wood carvings, baggage, belts manufactured from jute and extra. These handicraft merchandise cater to fashionable style, life-style and residential wants.

Reflecting on her inspiration to begin the enterprise, Surbhi talked about her need to help rural girls throughout the pandemic. She noticed that whereas rural girls possess nice expertise, they usually lack alternatives. Surbhi’s willpower to make a distinction stemmed from her expertise as the primary lady to contest elections from the Yashwant Club of Indore. Despite the challenges posed by the lockdown, Surbhi seized the chance to boost consciousness about eco-pleasant dwelling.

Currently, Ekobae employs 400 tribal girls artists, offering them with recognition and employment. Surbhi emphasises the significance of decreasing plastic utilization and returning to conventional supplies like grass, bamboo and material. She believes that such eco-pleasant practices contribute to a steady local weather and more healthy dwelling. Through Ekobae, Surbhi goals to create a sustainable setting the place folks can thrive whereas preserving the planet.

Surbhi Manocha Choudhary’s journey from founding the Bharat Ki Beti Foundation to launching Ekobae exemplifies her dedication to girls’s empowerment and environmental sustainability. Her revolutionary method not solely promotes eco-pleasant dwelling but additionally offers financial alternatives for marginalised girls artisans.



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