Bhumi Pednekar roped in by United Nations Development Programme to trigger awareness on gender equality : Bollywood News – Bollywood Hungama

March 6, 2022

Bhumi Pednekar is among the woke celebrities in Bollywood who always raises her voice to converse up about local weather change via her non-revenue advocacy platform Climate Warrior, the necessity for higher pay for ladies in the movie trade and the difficulty of gender inclusivity. It is evident that society wants to have extra girls icons to give the mandatory voice to the wants and points of girls throughout the nation. On the event of this 12 months’s International Women’s Day, United Nations Development Programme (UNDP) has roped in Bhumi Pednekar for his or her marquee marketing campaign ‘Women at Work – Gender Equality Today for a Sustainable Future Tomorrow’.

Bhumi Pednekar roped in by United Nations Development Programme to trigger awareness on gender equality

UNDP, in collaboration with the Ministry of Skill Development and Entrepreneurship, intends to implement a 12 month-lengthy marketing campaign on the theme. Bhumi is predicted to vocalise on a number of points like equipping younger girls to challenges and alternatives in non-conventional roles and profession paths, the significance of making an eco-system to promote non-conventional aspirations for younger girls, position of presidency, companies, NGOs, CSOs and people (influencers) and the significance of peer assist to girls working.

Bhumi says, “Our career pathways and choices are often influenced by people around us and their expectations of us. It limits our aspirations; our potential to truly achieve what we can. This is especially relevant for women and girls given the rigorous social conditioning that they experience. The need for more women in the workforce is not only an economic imperative but a social one as well. Our workspaces need to be inclusive encouraging diverse skill sets and expertise. This can be made possible when women occupy spaces in leading roles, breaking stereotypes, and barriers inspiring others especially, young girls to aspire and realise their full potential.”

She provides, “I’m more than happy to be a part of UNDP’s International Women’s Day marketing campaign on Women at Work elevating the necessary challenge of management roles for ladies in the workspace and equal alternatives for all. Through my motion pictures, I’ve portrayed totally different characters that present another to stereotyping of feminine actors, totally conscious that cinema can have a long-lasting impression on individuals. I look ahead to contributing my half to creating conversations on this theme throughout my affiliation with UNDP.”

As per the World Bank, India already has one of the lowest and declining female labour force participation rates in the world. Women own only 13.76% of total enterprises in India, and face a lot of difficulties in running a business, including gender bias in access to finance. Many women-run enterprises have been hit the most by the pandemic too. Studies show that women business owners could potentially create 150-170 million jobs in India by 2030. The International Monetary Fund estimates that equal participation of women in the workforce will increase India’s GDP by 27%. The economic impact of achieving gender equality in India is estimated to be USD700 billion of added GDP by 2025.