Bollywood A-listers Replace Glam Selfies and Fitness Videos with Covid Calls for Help on Instagram

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John Abraham has handed over his Instagram account to NGOs, Anushka Sharma didn’t publish a birthday photograph, and Janhvi Kapoor virtually apologized for placing up a pre-committed magazine cowl. If you check out the social media accounts of many Bollywood celebs currently, you’ll not discover the standard glamorous photograph shoots, selfies or health movies. They have been changed by posts amplifying calls for assist in the Covid-19 disaster.

While some proceed to publish the standard stuff (and that’s their prerogative altogether), others have utterly stopped posting tidbits from their private life. A day after her birthday on May 1, Anushka shared a video saying that she didn’t rejoice contemplating the miserable occasions we’re in, including that she and husband Virat Kohli could be donating in direction of Covid reduction. The actress hasn’t posted something in over two weeks.

Janhvi Kapoor was on a visit to the Maldives final month, earlier than the second wave took on such a monstrous kind. A couple of days again, she shared a glamorous journal cowl that she had shot whereas on trip, with a clarification that it was a “pre committed post, and shot before lockdown.” The publish has since been deleted. In the previous couple of weeks, the actress has been actively sharing details about Covid-19 reduction and amplifying calls for assist on Instagram.

Actor-producer John Abraham has determined to let NGOs serving to out on the sector take over his social media deal with to succeed in a wider viewers. The actor has 3.2 million followers on Twitter and 8.8 million on Instagram. The ‘Mumbai Saga’ actor shared a notice on social media which learn, “I will be handing over my social media accounts to NGOs we have partnered with across the country and all content posted on my handles will be exclusive to help connect those affected with the resources they require.”

Alia Bhatt and Ranbir Kapoor have been trolled for travelling to Maldives amid the continuing disaster shares nothing from Maldives journey. The actress avoided sharing any pictures from her journey. The final photograph she posted on Instagram was on April 14 to tell that she has recovered from Covid-19. Every week in the past she knowledgeable that she could be working with journalist Faye D’souza to assist individuals in want, and has been sharing details about Covid helpline numbers in varied states and NGOs working for Covid reduction.

Another actress who has devoted her social media posts to Covid-related data in Sonam Kapoor. For the previous two weeks, the actress has been sharing guides to recovering from Covid at dwelling, information to donating plasma and different such helpful data. Her Veere Di Wedding co-star Kareena Kapoor Khan per week in the past reminded individuals concerning the gravity of the scenario and requested everybody to put on masks. She has since been sharing posts on significance of getting vaccinated, youngster rescue helplines and an initiative by her alma mater Welham Girls to assist hospitals get instant entry to oxygen.

Last 12 months, many celebs have been criticised for sharing their health movies and displaying their newly acquired cooking expertise through the lockdown, whereas there was a mass exodus of migrant employees amid a worldwide pandemic. There’s a sea change in perspective this 12 months, maybe as a result of the disaster’ severity is greater and has hit dwelling tougher. It certain is a reduction to see stars put aside self-promotion to do no matter they’ll for the much less privileged.

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