As the world went under lockdown due to the coronavirus pandemic, it is evident that consumer behaviour has gone through a paradigm shift. Owing to that, it has posed new challenges for brands who are always keen to tap consumers with their changing behaviour.
In order to understand the strategies devised by top brands to tackle the challenges of this global pandemic and look beyond, the Indian Society of Advertisers (ISA) in association with Free Press Journal (FPJ) and ABP Network is organising a webinar ‘Brands and Consumers: 2021 and Beyond’.
This will be a two-part unique webinar series and will be addressed by the best marketing minds from across industries. The first session is slated for February 24 and it will focus on manufacturing, while the second session will be held on March 3 and will focus on services.
Sunil Kataria, ISA Chairman stress on the fact that after COVID-19 induced lockdown it is important to review consumer behaviour. “The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. It’s the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term,” Sunil Kataria said.
“Over the years, ISA has been organising knowledge seminars and webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2 part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors,” Sunil Kataria added.
“This session will be significant to all advertisers and marketers who want to strategise the future course of actions for their brands,” Abhishek Karnani, Director, The Free Press Journal said.
The session on ‘manufacturing’, which is to take place on February 24, will be moderated by Sunil Kataria, ISA Chairman and CEO – India & SAARC, Godrej Consumer Products Limited. He will be in conversation with Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited; Gauravjeet Singh, General Manager – Media (South Asia), Hindustan Unilever Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; and Suparna Mitra, CEO – Watches and Wearables Division, Titan Company Limited.
The second session, which is to take place on March 3, on ‘services’ will be moderated by Narendra Ambwani, ISA Executive Council Member and former MD Johnson & Johnson. This session will have names like Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited; Rahul Karthikeyan, Director – Marketing, Upgrad Education Private Limited; and Ravi Desai, Director, Mass & Brand Marketing International, Amazon India.
The knowledge partner for the webinar organised is Mogae Media and Laqshya is the outdoor partner.
One can catch the webinars live from 5 pm onwards on February 24 and March 3 on the YouTube channel of the Free Press Journal and ABP Live.
FIND THE LINK FOR THE WEBINARS HERE: https://youtu.be/7R860n9KH04
