BREAKING: Salman Khan to release trailer and first poster of Radhe: Your Most Wanted Bhai tomorrow : Bollywood News – Bollywood Hungama

April 21, 2021

Salman Khan’s movies are thorough entertainers which enchantment to viewers throughout demographics, which, in flip ensures these motion pictures are amongst most watched ones of latest instances. However, the continuously evolving COVID scenario within the nation could solely enable restricted theatrical attendance, leaving many die-laborious followers of Salman Khan unaddressed. Taking cognizance of this reality, ZEE Studios has devised a simultaneous multiplatform technique for the movie’s release. Radhe: Your Most Wanted Bhai will now be launched in theatres worldwide; adhering to the COVID protocol issued by the federal government; and on ZEE5 with ZEE’s pay per view service ZEEPlex which rests on India’s main OTT platform ZEE5 and additionally on all main DTH operators i.e. Dish, D2H, Tata Sky and Airtel Digital TV; giving viewers a number of choices to watch the movie as per their consolation and comfort.

ZEE Studios is proud to be the first studio in India to be adopting a multi-format release worldwide. Speaking on this Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay-per-view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries including theatrical release in major overseas markets.”

Salman Khan Films’ spokesperson provides, “It’s crucial that all of us come collectively and suppose of out-of-the-field options for cinema as an business throughout the present pandemic scenario. We will assist the theatre homeowners by releasing the movie in as many theatres as we are able to, preserving in keeping with the foundations and protocols laid down by the federal government. But, contemplating the rules and security measures, we additionally want to devise methods to make sure that the movie reaches all of our viewers. We don’t desire to deny the viewers the selection of leisure within the consolation of their houses throughout these instances.” This news will come as a much-needed breather for the audience in these gloomy times.

Manish Kalra, Chief Business Officer, ZEE5 India said, “We are thrilled to bring Radhe: Your Most Wanted Bhai on ZEE5, India’s multi-lingual online storyteller for millions of entertainment seekers. We feel immensely proud to give this movie scale that it deserves and take it to each and every online screen present in the country via ZEE5. Our endeavor has always been to bring a fresh perspective to storytelling and democratize access to ZEE5’s extensive library of content spanned across genres and languages for the audience to choose from. We are extremely excited to partner with Salman Khan and join him in making Radhe: Your Most Wanted Bhai this year’s biggest blockbuster.”

Along with Salman Khan, the film also stars DishaPatani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan films in association with ZEE Studios, produced By Salma Khan, Sohail Khan and Reel Life Production Private Limited. The movie releases on the 13th of May 2021 on the occasion of Eid.

The film will have a theatrical release and will be available in theaters in all Indian states where the theaters are operational as per COVID protocols. A wide international theatrical release targeting 40 countries across all international territories including Middle East, North America, Australia, New Zealand, Singapore, Europe is also being planned. It will also be the first Bollywood film to release theatrically in the UK since the lockdown last year.