To merely say that BTS’ new single ‘Butter‘ is a summer time bop of the 12 months could be an understatement. On April 26, a countdown started on BTS’ BangtanTV channel the place followers world wide watched butter melting on their screens for an hour. At the top of it, BTS’ second English single’s title ‘Butter’ was revealed and that the music is releasing on May 21. After a lot anticipation, a number of teasers, and idea clips, the music video dropped and properly, it has been an entire expertise.
It’s been than a 12 months since BTS dropped their first-ever English single ‘Dynamite‘ which propelled them to No. 1 at Billboard Hot 100 and earned their first Grammy nomination in the Top Duo/Group class. Now, with the brand new dance-pop monitor, BTS has surpassed their retro-theme disco monitor’s YouTube record. It’s BTS vs BTS solely. The music video has registered 101.2 million views at round 6:39 am IST on May 22, in less than 24 hours, surpassing the earlier record set by them.
The music video of ‘Butter’ already had over 3.89 million concurrent viewers forward of the discharge and inside an hour, it had surpassed 21 million views. Now, it has amassed over 55 million views on YouTube once more in 10 hours & 16 minutes surpassing the record of ‘Dynamite’.
A spread of musicians together with Rob Grimaldi, Stephen Kirk, Ron Perry, Jenna Andrews, Alex Bilowitz, and Sebastian Garcia have lent their arms in writing the music. Leader RM additionally partook in the making of the monitor so as to add in the signature BTS model. ‘Butter’ is a dance-pop monitor that simply turns into listeners’ favourite earworm, with its distinctive baseline and crisp synth sounds. Sometimes clean and at instances charismatic, the duality of BTS they declare to “owe [it all] to [my] mother” will soften listeners’ hearts. The enjoyable and witty lyrics brimming with optimistic and shiny vitality will immediately uplift moods.
‘Dynamite‘ had turn into the quickest music video in YouTube historical past to record 100 million views. The platform confirmed on August 23, 2020, that the music registered 101.1 million views in its first 24 hours, setting the record for essentially the most-considered music video in YouTube’s historical past. With this music, they made historical past by turning into the primary Korean group to attain No. 1 on Billboard Hot 100.
The band will carry out ‘Butter’ for the primary time on the upcoming Billboard Music Awards on May 23. They are nominated for 4 classes at this 12 months’s award – Top Duo/Group, Top Song Sales Artist, Top Social Artist, and Top Selling Song. BTS can also be kicking off Good Morning America’s Summer Concert Series on May 28.
ALSO READ: BTS speaks about their upbeat summer time bop ‘Butter’, hopes for Grammys and their upcoming eighth anniversary
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