New Delhi: The nation’s largest luxurious car maker Mercedes-Benz has introduced a elementary transition in its retail enterprise in India.
The firm mentioned that it’s shifting to the futuristic and extra buyer centric ‘direct to customer’ mannequin, known as ‘Retail of the Future’ (ROTF). According to this new enterprise mannequin, Mercedes-Benz India will personal the total inventory of automobiles, promote them by way of appointed Franchise Partners, bill the new automobiles to the prospects directly, course of the order and fulfill them, providing one clear worth and buying expertise for patrons.
The firm has launched for the first time in India, an progressive ‘direct to customer’ gross sales mannequin, providing a greater luxurious shopping for expertise to prospects.
Termed ‘Retail of the Future’ (ROTF), the Direct to Customer (D2C) mannequin is a win-win scenario for patrons, Mercedes-Benz Franchise Partners and MB India, says the firm.
ROTF might be relevant for brand spanking new car gross sales. Separate enterprise strains together with Customer Service, Pre-Owned automobiles and allied companies stay unchanged. ROTF might be carried out in India from This fall 2021 onwards
All Franchise Partners of MB India have collaborated in implementing ‘ROTF’ in India, sharing the firm’s ‘customer centric’ outlook and co-creating a future prepared enterprise mannequin, Mercedes India mentioned.
#mute
