For the first time, Canada takes the high spot general in the 2021 Best Countries Report, a rating and evaluation challenge by US News & World Report; BAV Group, a unit of world advertising communications firm VMLY&R; and the Wharton School of the University of Pennsylvania.
The sixth annual Best Countries report reveals the significance of social justice as a world ambition, the surprising societal byproduct of the Covid-19 disaster and the affect of conspiracy theories.
This 12 months, the mannequin that powers this report has developed in response to a transformational 12 months since the begin of the Covid-19 pandemic. Cultural, financial, political and technological influences stay necessary, and two new classes have been added: social goal and agility. Together, this broad vary of classes determines how the 78 nations studied are ranked on the world stage.
“Nations are impacted on many critical fronts by how they are perceived globally from foreign relations to international business to tourism. These perceptions are ever-evolving in a rapidly changing world,” mentioned Kim Castro, editor and chief content material officer at US News. “The 2021 Best Countries analysis combines data and storytelling to explore how countries compare on a host of global issues.”
Key themes from the 2021 Best Countries Report For the first time, Canada is the No. 1 general nation. Japan and Germany end Nos. 2 and three, respectively, whereas Switzerland, the earlier No. 1 general nation, falls to No. 4. Australia stays as the No. 5 general nation adopted by the United States, which rises one place to No. 6 general. Canada ranks No. 1 in high quality of life and social goal. It is additionally perceived as having a superb job market, caring about human rights, and is dedicated to social justice. Additionally, the nation completed No. 1 in being seen as not corrupt and respecting property rights.
Social justice is a world ambition. Eighty p.c of world residents really feel aligned with social justice, a broad time period that refers to actions calling for addressing racial and gender inequities, whereas 76% additionally agree {that a} nation is stronger when it is extra racially and ethnically various.
Canada and the Nordic nations are seen as the most dedicated to social justice, whereas the US sits at No. 18. And on the particular matter of racial equality, the U.S. solely manages to obtain No. 69, behind each China and Iraq. Women are seen as efficient leaders. Eighty-three p.c of world residents imagine there is a management disaster in the world at this time. The majority of respondents view ladies leaders in a constructive gentle, as 68% agree that nations led by ladies have a tendency to be higher managed. A nation’s perceived agility is the most necessary driver of power in 2021. Across the nations measured, agility accounts for per capita GDP variations the most underscoring that it is important for any nation to be seen as adaptable, progressive and responsive. The new Agility subranking carries the best weight amongst the 10 subrankings. The U.S. leads the world in perceived agility, however is not amongst the high 10 in adaptability, coming in at No. 13 on this attribute.
The affect of conspiracy theories. A majority of respondents (75%) agree that conspiracy theories are a risk to society. However, 39% imagine that governments have made up the COVID-19 pandemic to management their residents. “This year the model behind the Best Countries report has been updated and evolved in response to 2020, a year like no other,” mentioned John Keaveney, WPP advisor and head of Analytics & Insight, BAV Group.
(*1*) In addition to the general rankings, the report additionally consists of: 25 subrankings and “Best for” Lists The third annual Origin Index, in which respondents had been requested to choose the nations they would favor to purchase items from as a measure of every nation’s model energy.
Articles analyzing gender inequality, a more in-depth examination of Canada’s vaccine rollout and remedy hesitancy amongst the nation’s First Nations communities, how nicely the world is recovering economically and the affect the Jan. 6 assault on the U.S. Capitol has had on views about the United States. The 2021 Best Countries rankings methodology gathered from a proprietary survey of greater than 17,000 enterprise leaders; college-educated people which can be center class or increased; and normal residents who’re nationally consultant of their nation. “Countries should care about their image it is not just a beauty contest. The impressions others have of a country affects its economy through tourism, foreign trade and foreign direct investment,” mentioned David Reibstein, professor of selling at the Wharton School.
The Best Countries challenge consists of in-depth information articles, an interactive information explorer, images and commentary from international specialists in authorities, enterprise and academia. It is a part of U.S. News’ Government Rankings initiative, which measures authorities efficiency at the worldwide, state and native ranges and consists of the Best States and Healthiest Communities initiatives.
The Netherlands About US News & World Report U.S. News & World Report is the international chief in high quality rankings that empower folks to make higher, extra knowledgeable selections about necessary points affecting their lives. A digital information and knowledge firm centered on Education, Health, Money, Travel, Cars and News, USNews.com supplies client recommendation, rankings and evaluation to serve folks making advanced selections all through all phases of life.
More than 40 million folks go to USNews.com every month for analysis and steering. Founded in 1933, U.S. News is headquartered in Washington, D.C.
About BAV Group BAV Group is a world consultancy with experience in client insights and model advertising technique. Using BrandAsset Valuator, a proprietary model administration instrument and international database of client perceptions of manufacturers, BAV informs strategic and inventive options that drive enterprise outcomes. Over 28 years, BAV has captured information and client insights on greater than 60,000 manufacturers in 50 nations round the world, evaluating 75 model picture and fairness dimensions that matter. BAV Group is a unit of world advertising communications firm VMLY&R, a WPP firm (NYSE: WPP).
About the Wharton School Founded in 1881 as the first collegiate enterprise college, the Wharton School of the University of Pennsylvania is acknowledged globally for mental management and ongoing innovation throughout each main self-discipline of enterprise training. With a broad international group and certainly one of the most printed enterprise college colleges, Wharton creates financial and social worth round the world. The School has 5,000 undergraduate, MBA, government MBA, and doctoral college students; greater than 9,000 individuals in government training programmes yearly and a strong alumni community of 94,000 graduates.
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