ControlZ, right now introduced one more thought-provoking marketing campaign which is termed as – ‘The Big Billion Save‘. The marketing campaign clearly inculcates and promotes the thought of conscious purchasing to avoid wasting the surroundings, amidst the ever-rising development of revenge purchasing that individuals scout for, particularly across the festive season gross sales.
To reinforce the idea of “conscious consumption“, ControlZ’s on-line shops are closed throughout these particular purchasing days and the purchasers are redirected to a video that reveals the consequences of buying mindlessly and the way we’re all caught on this vicious lure. By closing its on-line retailer for these choose days, the model ControlZ has made one more impactful and conscious try to teach the final viewers on the best way we get manipulated by manufacturers which have formed mega gross sales as a proposal for mega financial savings. The video begins with an underlying message which is, “100% OFF ON PRODUCTS YOU DONT BUY, BECAUSE YOU DONT NEED THEM“. This makes it one-of-its-kind of a thumb-stopping marketing campaign to propagate the wastefulness of such gross sales and the way they push folks to purchase issues they dont want simply because they’re low-cost.
Yug Bhatia, CEO and Founder, ControlZ
Yug Bhatia, CEO and Founder, ControlZ acknowledged, “If we could all come to see our consumer products as tools that help us to live our real lives-rather than as substitutes and surrogates for that life-we would need many fewer products to be happy. And we would keep the ones we already have for longer. If enough of us can undo this, we might just have a chance of keeping what we need most of all: a planet that can continue to nourish, protect, and sustain us all.”
ControlZ has been making such simulating makes an attempt to advertise sustainability ever since its launch, because the model works on a core perception – “the change is in your hands” – that goals to carry a revolution within the tech trade by enabling aware consumption and by extending the life cycle of previous units.
About ControlZ
Established in 2022 by Yug Bhatia, Founder & CEO, ControlZ is a startup that’s bringing Indias first renewed-smartphone class (to not be confused with refurbished) to set new benchmarks in sustainability and promote aware consumption amongst smartphone customers.
Manufacturing a smartphone is estimated to be answerable for over 85-95 p.c of the units annual carbon footprint. Around 55 kg of carbon dioxide is emitted through the manufacturing of a smartphone; and high-end smartphones like iPhone and flagship smartphones emit far more.
ControlZ’s imaginative and prescient is to encourage aware consumption by making an previous machine aspirational.The firm is creating a novel industrial know-how in India, to Renew previous units and make them pretty much as good as new. controlz.world/big-billion-save
