Consumption Of Financial Services By Women Low Despite High Awareness, Says Study

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Consumption Of Financial Services By Women Low Despite High Awareness, Says Study


The survey stated that for ladies the most important saving objectives are their kids’s schooling. (Representative picture)

Around 78% of girls surveyed cited money withdrawal as the first motive for visiting a retail retailer for monetary transactions.

Awareness about monetary providers akin to insurance coverage amongst girls, and particularly these within the 18-35 age bracket, grew to 29% in 2022 however consumption continues to be beneath 1 %, a brand new examine stated.

Among insurance coverage, they like life insurance coverage and well being, it added.

The findings are primarily based on the inputs from 5,000 retail shops the place girls on this age group availed of economic transactions.

The survey was accomplished by Reserve Bank Innovation Hub, an RBI subsidiary that permits frictionless finance, and digital fee community Paynearby.

The survey additionally discovered that money withdrawal, cell recharges and invoice funds are the highest three providers availed by girls at such retail shops. Other most popular providers embody PAN card purposes, leisure, e-commerce and journey.

For girls the most important saving objectives are their kids’s schooling with over 68% of them citing good schooling for his or her children as a precedence for them, financial savings for medical emergencies and shopping for family digital gadgets.

The examine added that money continues to carry sturdy, with round 48 % of the ladies within the survey preferring to deal in money.

At the identical time, UPI has seen good progress in adoption amongst girls, with preferences starting from 5-20 %. Credit playing cards proceed to have little to no recall and utilization by girls, the survey stated.

According to the survey, over 75% of shops stated girls throughout the 18-40 age group are probably the most digitally adept, with over 60 % of them proudly owning smartphones and accessing digital content material via them.

Around 78% of girls cited money withdrawal as the first motive for visiting a retail retailer for monetary transactions.

The report additional stated whereas greater than 74% of girls function their financial institution accounts themselves, they’re primarily for the aim of money withdrawals and money deposits. Interestingly, for greater than 20%, it’s their husbands who function their financial institution accounts, the examine added.

Meanwhile, a report by Anarock said that at the least 65% of girls respondents of their survey stated they like to put money into actual property, adopted by 20% favouring the inventory markets and eight% of them in gold.

The report added that 83% of girls respondents are houses priced above Rs 45 lakh. Affordable houses below this value are the least most popular, the report stated. Read extra

(With PTI inputs)

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