Mumbai: The resolution of the Maharashtra authorities to cease all taking pictures impacts TV exhibits acutely, as in comparison with movies or OTT collection. The world of soaps, in any case, wants a gradual circulation of content.
If taking pictures stops, channels are compelled to run repeats. In flip that has direct influence on promoting income.
Many exhibits, realising the menace of that situation are already shifting taking pictures base exterior Maharashtra. “Hamari Wali Good News” goes to be shot at Manesar in Haryana. “Kundali Bhagya”, “Kumkum Bhagya”, “Qurbaan Hua” and “Apna Time Bhi Ayega” transfer to Goa. “Teri Meri ikk Jindri” is shifting base to Jaipur whereas “Kyun Rishton Mein Katti Batti” is shifting to Surat for now.
The scene is much like many actuality exhibits. According to sources, “Indian Idol” has an episode financial institution for 2 weeks proper now and “Super Dancer: Chapter 4” has a financial institution for every week.
Confirming that his present is shifting base, lead actor Siddhaanth Vir Surryavanshi of “Kyun Rishton Mein Katti Batti” says the whole crew was examined for COVID-19 on Wednesday and might be travelling on Friday.
“This was unexpected and the entire storyline is being reworked overnight. So, we are not sure what it will be but the story will definitely move outdoors,” he says, including: “We will be moving to a resort and will be in a bio bubble. We will be following protocol.”
Siddhaanth provides they’re mentally ready to remain for a month. “Looking at how last year turned out. We are mentally prepared to be out for a month. I am going to miss my family and the comfort of home, but this is also a good time to bond with the team,” he says.
Budgets might be impacted, of course. According to consultants, the fee of taking pictures an episode per day involves Rs 1-1.5 lakh minimal. In this case, it could go as much as Rs 2-2.5 lakh per day.
Trade analyst Atul Mohan says that as a result of this hole, producers is likely to be compelled to run previous content, which could result in advertisers take into account the concept of backing out.
“Advertisers book slots a month in advance, sometimes they also do so for the entire season. So, they might stop their ads and agree to continue the contract once the fresh episodes are on air. Channels will lose money from ads. Of course, they will generate money from their web channels,” he says.
Ad guru Prahlad Kakkar dissects the scenario bluntly: “If they are not shooting, then they are not earning. And who said this will last only for 15 days?”
While they proceed to be frightened about how their exhibits will survive, the actors additionally really feel that the step has been taken in everybody’s curiosity.
Actor Prateik Chaudhary, who was final seen in Paramavatar Shri Krishna, says that this day off would give him an opportunity to work on himself.
“For an actor, shooting is not the only thing he needs to consider as work, I guess being an actor is a 24/7 job. You need to work on your craft, work on your fitness, and many things. When I don’t have a shoot or work, rather than cribbing or being negative, I am focusing on myself. I am really using this time in many things like doing my home workout, working on my acting craft, watching a lot of movies and series,” he says.
Actor Mrunal Jain says that that is the time for actors to have a look at different sorts of content.
“We were not expecting this at all and now this has led to a lot of uncertainty as to what will happen. I hope that the shows are able to survive as I am sure not many have large episode banks. As for me, I am at home, but I am regularly shooting content for social media. I feel this is the time that we can reconnect with our fans,” he says.
Kunal Jaisingh ends on an optimistic notice. “We just started shooting, and somehow we really sensed looking at the situation that lockdown can be imposed. Even after so much of precautions and after following all Covid-19 guidelines so many actors and people on set tested positive. Hope the phase of lockdown lasts for a small time and we resume our work the soonest. We are already missing the shoot vibes,” he sums up the scenario.
