Digital Revival Of Astrology: Why Are Gen Z & Millennials So Into Horoscopes? Expert Shares All

Astrology, an historic observe as outdated because the Vedas, is turning into more and more fashionable amongst Gen Z customers or Zoomers. The age-old need to glimpse into the longer term is just not confined to Gen Z or India alone. Horoscopes and fortune-telling have been current in Western newspapers and media for the reason that Nineteen Seventies, catering to each leisure and deep-rooted beliefs. These practices proceed to captivate tech-savvy generations within the digital period, highlighting their timeless enchantment. What stays unique to Gen Z is how they eat their every day dose of astrology.

Let’s take a look at some numbers that replicate the recognition of astrology amongst Zoomers as shared by Aditya Kapoor, COO Astroyogi.

Aditya says, “Gen Z, leading the social media realm, constitutes just over 50% of the total astrology consumers. Within this digital astrological community, the gender distribution is reasonably even, with 52.3% of Gen Z users identifying as male and 47.7% as female. Regarding consultation preferences, Gen Z shows a preference for chatting, nearly twice as much as opting for phone consultations.”

Additionally, “Gen Z is four times more likely to seek free consultations from astrologers before committing to paid services compared to Millennials and Boomers. In cities with high social media usage, Gen Z users account for 60.2% of the total online astrology users, while non-Gen Z users constitute 39.8%. Notably, nearly 80% of all Gen Z queries are relationship-related, focusing on current relationships or the potential rekindling of past ones,” provides Aditya.

These numbers spotlight the rising affect of Gen Zs on the digital astrology realm, displaying their distinctive preferences and engagement patterns. 

This, in flip, based on Aditya Kapoor, is driving Astrotech corporations to spend money on numerous progressive applied sciences to tailor the digital astrology expertise for Gen-Z, from AI-driven astrologer matching algorithms to creating the general expertise quicker and extra immersive. 

The revival of this age-old observe is not any mere development; it is appears nothing lower than a digital revolution. Aditya highlights, “Astrology has seamlessly adapted to the language of Gen Z, shedding its ambiguous image for a more relatable and shareable form. So whether it is Reels or YouTube Shorts, astrology platforms and enthusiasts alike are leveraging new-age bite-sized formats, zodiac memes, social media trends and celebrity integrations for easy understanding and consumption.”

Astrology on social media has developed past its standard position, fostering vibrant boards by live-streaming classes. 

Astrology’s Impact on Everyday Life

Astrology’s influence on Gen Z extends past consultations, shaping their shopper decisions and traits. This affect is obvious within the surge of astrology-themed merchandise resembling candles, jewellery, and clothes, inflicting a ripple impact from trend to life-style. Going past conventional astrology, Gen Z embraces associated practices like Tarot readings, reiki, and aura therapeutic as instruments for self-discovery and well-being. 

“The increasing demand for astrology services among the new and younger generation is projected to grow in 2024, with innovative applications and personalised experiences driving this surge,” Aditya concludes.