Dream11 is set to become the Indian cricket team’s new principal jersey sponsor, changing schooling tech giants Byju’s. The fantasy gaming platform bagged rights to sponsor the Indian cricket team’s jersey until 2027 for INR 358 crore on Friday, June 30.
Last 12 months, Byju’s renewed their jersey sponsorship settlement with the Board of Control for Cricket in India (BCCI) until November 2023 however terminated the contract in March this 12 months. Byju’s beforehand changed smartphone producer Oppo in 2019. Notably, the Indian team not too long ago featured in opposition to Australia within the ICC World Test Championship closing with no jersey sponsor.
After Byju’s withdrawal, the BCCI invited closed bids for the jersey sponsor and Dream11 was among the many main candidates to present their curiosity. However, the BCCI prohibited related Real Money Gaming (RMG) platforms Rummy and Poker from submitting bids for jersey sponsors.
It has been reported that Dream11, as a principal jersey sponsor, can have its identify within the middle of the jersey identify and the cash given for bilateral fixtures will likely be 3 times extra in contrast to what it pays for ICC fixtures, the place the jersey can have the nation’s identify on the middle.
“Yes, Dream11 will be the new jersey sponsor of the Indian team. You can expect an announcement in a few days’ time,” a BCCI supply informed PTI on the situation of anonymity on Friday.
Dream11 has beforehand title-sponsored the Indian Premier League in 2020 after a Vivo pulled off due to public sentiments. Dream11 already has a very good partnership with BCCI with key Indian cricketers being model ambassadors for the Mumbai-based unicorn giants.
BCCI additionally introduced in Adidas as an attire sponsor for their cricket team not too long ago, which was effectively acquired by cricket followers. India will put on their new Adidas-made jersey with Dream11 as a sponsor for the primary time within the upcoming multi-format West Indies tour beginning on July 12.
