Dharampal Satyapal Group (DS Group), which is into multi-businesses, has introduced the acquisition of The Good Stuff Pvt. Ltd. (previously Global CP Pvt. Ltd.), model proprietor of LuvIt Chocolate and confectionary, earlier owned by Goldman Sachs and Mitsui Ventures, for an unspecified quantity.
“This acquisition is a strategic move to grow and strengthen the Group’s Confectionary portfolio, whilst widening its distribution reach across grocery and other retail outlets,” the Group mentioned in a press release.
Rajiv Kumar, Vice Chairman mentioned, “DS Group has been focusing on increasing its presence in the confectionary segment for the last many years. Acquisition of LuvIt was a strategic decision to enhance our confectionary basket and enter the Chocolate segment with an impressionable footprint.”
“This would enable us to expand our product portfolio thereby reaching new consumers and markets too. LuvIt as a brand, perfectly complements our portfolio and synergizes with our business ethos of innovation and premium quality,” he added.