Indie filmmaker Sudhanshu Saria has accused Ekta Kapoor’s new sequence His Story of plagiarising the poster of his 2015 movie, Loev. The movie’s topic is just like that of the sequence that’s set to stream on ALTBalaji and ZEE5 later this month. Both of them concentrate on identical intercourse relationships, which is clear from the poster that reveals two males mendacity on the mattress, one hugging the opposite.
“WHY IS THIS INDUSTRY LIKE THIS? Woke up to find that our painstakingly illustrated, original poster for @loevfilm has just been blatantly ripped off by the geniuses at @altbalaji @ZEE5Premium for their show #HisStoryy. As a producer, I apologise to my collaborators and artists for not being able to protect their work better. Please feel RT and Share. This culture must end,” he tweeted.
Art director and movie advertising and marketing strategist Jahan Bakshi additionally tweeted, “Bro @altbalaji are you okay? I mean if you need someone to design posters I can help you, I promise it doesn’t cost that much.” He added, “This poster for LOEV was designed by @TalkPigeonCo and illustrated by Rohan Pore. We spent months on it. Investing solid time/money on a poster for an indie film is difficult. And yet, a studio which surely has the resources to commission original designs opts to steal it. Sad.”
Previously, he had additionally identified similarities between the posters for AltBalaji’s The Married Woman, and the movies Ammonite, starring Kate Winslet, and Ingmar Bergman’s Persona.
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