Last Updated: November 21, 2023, 11:46 IST
San Francisco, California, USA
SpaceX CEO Elon Musk. (Image: Reuters)
Elon Musk’s X Corp. sues Media Matters for alleged advert interference on the rebranded Twitter platform, sparking controversy and a authorized battle
Elon Musk’s X Corp has filed a lawsuit towards American nonprofit Media Matters for driving advertisers away from the platform previously referred to as Twitter by portraying it as rife with anti-Semitic content material.
The case comes within the wake of the promoting exodus of Apple, Comcast, NBCUniversal, and IBM, who have been amongst excessive-profile manufacturers that paused promoting on X final week after Media Matters reported discovering advertisements displayed with pro-Nazi content material.
X accuses the organisation of “tricking the algorithm into thinking Media Matters wanted to view both hateful content and content from large advertisers.” “This is a frivolous lawsuit meant to bully X’s critics into silence,” Media Matters president Angelo Carusone mentioned in response to an AFP inquiry. “Media Matters stands behind its reporting and looks forward to winning in court.”
What the lawsuit says
“Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts on X Corp.’s social media platform beside Neo-Nazi and white-nationalist fringe content and then portrayed these manufactured images as if they were what typical X users experience,” the lawsuit contended. X accused Media Matters of duping its algorithm by following solely accounts recognized for excessive, fringe content material together with massive-title manufacturers.
The consequence was a feed “precision-designed” to supply the form of facet-by-facet advert and content material pairings that alienated X advertisers, the swimsuit maintained. X requested the court docket to order Media Matters to pay unspecified money damages and to take down the report.
(With company inputs)
