Last Updated: February 03, 2024, 11:00 IST
Nokia telephones usually are not going anyplace, HMD confirms
Nokia’s Android telephones have been promoting out there for a few years however will that finish from this yr? Here’s the reply.
One of the largest headlines within the tech media this week was the stories about Nokia as a branding coming to an finish. In reality, a number of stories stated we gained’t be seeing a Nokia-branded telephone anymore out there. HMD Global has the rights to make and promote Nokia Android telephones throughout varied markets and the corporate says it’s now going to make its personal HMD-branded telephones for shoppers. Does that imply it’s going to cease promoting Nokia telephones?
HMD Global has formally denied these rumours and confirmed that Nokia telephones can be obtainable out there and it’ll proceed to make new Nokia telephones within the close to future. HMD Global explains the modifications going round on the firm which incorporates rebranding the Nokia Mobile web site to HMD, one of many the reason why many individuals thought that is the top of the model Nokia.
“I am sure you may have seen that at HMD, we are updating our channels from ‘Nokia Mobile’ to ‘HMD’. This change is more than just a new name – we’re introducing a fresh new multi-brand strategy,” HMD Global talked about in its assertion.
The firm additionally assured that Nokia telephones usually are not going anyplace, in actual fact, you will notice extra new Nokia telephones later this yr and additional. “You will continue to see new Nokia phones. True to our values, HMD will continue to design more sustainable and affordable phones.”
The modifications are almost definitely occurring as a result of HMD Global is lastly spreading its wings past a model licensee which permits the corporate to promote telephones with its personal model title. Nokia has an enormous nostalgia worth out there however the subsequent part of development of HMD can be a problem because it appears to be like to deal with two manufacturers relatively than one huge entity.
HMD or Nokia, both means, the market has moved fairly forward and the corporate has modified its focus, and even there it wants a extra proactive strategy to succeed, which permits the model Nokia to reside for years to come back.
