Esther Crawford, Who Introduced Twitter’s Blue Paid Subscription, Fired

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Esther Crawford, Who Introduced Twitter’s Blue Paid Subscription, Fired


Last Updated: March 01, 2023, 14:15 IST

Twitter has fired product supervisor Esther Crawford from the corporate.

If you bear in mind, Esther was the one whose photograph of sleeping on the workplace flooring had gone viral on-line final yr.

Elon Musk’s takeover of Twitter final yr has been adopted by disastrous aftermath for workers of the multi-billionaire firm after half its employees was laid off. Musk has been aggressively pushing in direction of chopping bills and ever since he took over, there was full chaos and panic for workers of Twitter worldwide. He had, after the layoffs final yr, fashioned a staff of dependable staff to deal with the operating of Twitter, which was made to work onerous day and evening. However, in a recent spherical of job cuts, Musk fired the very one that was in command of the staff. Twitter has fired product supervisor Esther Crawford from the corporate.

Surprisingly, Esther gave Elon Musk the concept of implementing the blue subscription coverage, which earned Twitter some huge cash. Esther led numerous tasks, together with the corporate’s Blue and Next funds platforms, together with Verification Subscriptions. If you bear in mind, Esther was the one whose photograph of sleeping on the workplace flooring had gone viral on-line final yr.

She had posted the image to point out how she and her staff had been working across the clock and generally needed to sleep the place they labored.

It stays unknown why the corporate would fireplace a recognized environment friendly worker who made the microblogging web site some huge cash and was main the brand new Twitter Blue product. Esther has responded to her sudden termination by tweeting about how her onerous work and optimism had been a mistake however she mentioned she took satisfaction in her staff that labored by all of the chaos that occurred.

Twitter laid off round 50 of its staff worldwide over the past weekend. Some of them acquired a termination electronic mail late Saturday evening, whereas others tweeted that they found about their firing after they had been unable to entry the corporate’s inner system. Many Twitter staff additionally misplaced entry to Slack, the corporate’s inner communication platform and feared having been terminated but it surely was later revealed that Musk had not paid Slack its invoice and so it was shut off.

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