– Airline to use Amadeus expertise to assist progressive merchandising technique
– Amadeus to assist ATPCo Branded Fares submitting normal
Amadeus, a number one expertise companion for the worldwide journey business, immediately introduced that Etihad Airways, the nationwide airline of the United Arab Emirates, will implement the Amadeus Fare Families software in the oblique channel, to assist its progressive merchandising technique. The transfer to incorporate Amadeus’ cutting-edge expertise answer will assist the airline obtain its goal of accelerating worldwide development by differentiation and upsell alternatives, by way of its in depth gross sales community.
Through Amadeus Fare Families, Etihad Airways will model and differentiate its services by exhibiting the total worth of every packaged fare on all its retailing interfaces for all buyer segments and worldwide factors of sale. With clear descriptions on service traits and phrases and circumstances, each travellers and journey brokers profit from higher transparency in the purchasing course of. In doing so, journey brokers shall be higher geared up to advise their prospects and proactively upsell from one fare household to the opposite, based mostly on the traveller’s wants and preferences.
Peter Baumgartner, Chief Commercial Officer, Etihad Airways, says, “We are delighted to lengthen our ‘Fare Choices’ to the Amadeus journey group, thereby making certain that our prospects can at all times take pleasure in our full vary of progressive companies, no matter which channel they select to store on. Etihad Airways’ providing, which mixes air and non-air companies to ship the easiest journey experiences, is a supply of nice satisfaction for us. We are assured the alternatives the brand new software opens up, will create an enhanced buyer expertise for our travellers who can now profit from higher journey customisation.
“Through Amadeus, our packaged fares will now also be available in the indirect channel‎ worldwide and displayed at all points of sale in a way that is consistent with our brand.”
Maher Koubaa, Vice President, Middle East and North Africa, Amadeus Airline Distribution and IT, provides, “We are excited to support Etihad’s marketing and growth objectives in the indirect channel. This demonstrates the expertise we bring to the industry, generating higher revenues by deploying merchandising strategies across channels. Through greater product transparency and the full end-to-end integration of the solution, our travel agency community will be able to guide and service customers more comprehensively and efficiently.”
Etihad information its fare households utilizing ATPCo Branded Fares and Amadeus is the primary expertise supplier to assist this new business normal. Apart from submitting centrally, airways also can file their fare households instantly in the Amadeus system in the event that they so choose.
Etihad is the primary Middle Eastern provider to implement Amadeus Fare Families, which permits airways to model and differentiate their merchandise in the oblique channel. It is a totally automated answer that prompts journey brokers with upsell alternatives and is totally built-in with the journey agent reserving circulate in addition to their mid- and back-office methods to facilitate buyer servicing. To date, 17 airways have carried out Amadeus Fare Families to distribute their branded fares by Amadeus.
Notes to the editors
Amadeus is a number one supplier of superior expertise options for the worldwide journey business. Customer teams embrace journey suppliers (e.g. airways, motels, rail and ferry operators, and many others.), journey sellers (journey companies and web sites), and journey patrons (firms and journey administration corporations).
The Amadeus group employs round 13,000 individuals worldwide, throughout central websites in Madrid (company headquarters), Nice (improvement) and Erding (operations), in addition to 71 native Amadeus Commercial Organisations globally.
The group operates a transaction-based enterprise mannequin.
Amadeus is listed on the Spanish Stock Exchange beneath the image “AMS.MC” and is a element of the IBEX 35 index.
To discover out extra about Amadeus please go to http://www.amadeus.com, and www.amadeus.com/weblog for extra on the journey business.
,
