Facebook Losing Young Users In South Korea, Monthly Active Users Less Than 10 Million: All Details

The variety of Facebook customers in South Korea fell to a report low final month as a rising variety of younger folks opted to make use of Instagram and different social media platforms, trade knowledge confirmed.

Facebook had a mixed 9.79 million South Korean month-to-month energetic customers (MAU) on the Google Play Store and the Apple App Store as of final month, down 2.6 per cent from a month in the past, in response to the info by Mobile Index.

It is the primary time that Facebook’s MAU in South Korea dropped to beneath the 10-million threshold since Mobile Index began to compile associated knowledge in 2020, stories Yonhap information company.

Its month-to-month determine has been on a gentle decline since August 2021, when it hit 13.41 million.

Insiders stated the decline got here because the youthful era prefers utilizing different social media extra suitable with short-form content material like Instagram to Facebook’s conventional text-heavy options.

Mobile Index stated the variety of Instagram’s MAU reached 18.52 million final month in South Korea, up 7 per cent from a yr earlier.

According to a separate survey by the Korea Press Foundation, 46.1 per cent of native college students in elementary, center and excessive colleges stated they used Facebook final yr, down from 80.3 per cent in 2019.

But the beneficial response to Instagram rose sharply to 81.6 per cent in 2022 from 61 per cent in 2019.

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