Around 100 Harley-Davidson bikes, constituting the primary batch assigned to the Indian market this 12 months, have been completely pre-booked indicating strong demand for the enduring model within the nation, based on an business supply.
The reserving course of for 13 Harley-Davidson fashions, that are priced between Rs 10 lakh and Rs 35 lakh (ex-showroom), began in April this 12 months after Hero MotoCorp introduced the costs of the 2021 mannequin vary.
In October final 12 months, Hero MotoCorp and Harley-Davidson introduced a partnership for the Indian market.
As per its licensing settlement, Hero MotoCorp, the world’s largest producer of bikes and scooters, has taken over the unique distribution rights of Harley-Davidson bikes, components and merchandise in India, after the latter determined to shut its operations within the nation.
Since then, Hero MotoCorp has on-boarded 12 Harley-Davidson sellers and elevated its buyer touch-points throughout the nation.
The two-wheeler main can be growing a variety of premium bikes that can be bought beneath the Harley-Davidson model in India.
“The firm has acquired bookings for greater than 100 bikes already, together with the entire lot of the upcoming Pan America 1250 journey bikes.
“The other models include the likes of Softail, Fat Bob, and Street Bob motorcycles,” the business supply informed PTI.
Currently, Hero MotoCorp has 12 dealerships catering to the Harley bikes within the nation.
The supply mentioned there can be extra models assigned to the nation as the primary lot is completely pre-booked.
The iconic American model has already began taking bookings for the subsequent batch, he added.
When contacted, a Hero MotoCorp spokesperson declined to remark saying, “We will be soon making an announcement on the commencement of the retail sales of Pan America 1250 in the country. We will share further details at that time.”
Hero MotoCorp expects a tie-up with Harley-Davidson to assist speed up its presence within the premium bike phase the place it goals to determine a whole portfolio slicing throughout segments and engine capacities.
The firm, which is the chief within the price range bike phase (100-110cc), can be within the course of of growing electrical two-wheelers for each mass and premium segments.Â
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