‘First Covid Wave Was About Saving Jobs, Second About Saving Lives’: Shashi Sinha At ABP News’ E-Conclave

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On ABP News’ India vs Corona 2.0 e-Conclave, Mr. Shashi Sinha (CEO, IPG Mediabrands) spoke concerning the quite a few initiatives taken by their firm in direction of making certain the well being and well-being of its workers.

According to him, you will need to present monetary stability to the workers, at a time when psychological well being points are on the rise. “We have a people first policy at IPG Mediabrands. To ensure overall well-being of our employees – ensuring financial stability was paramount. We therefore protected the jobs of all our employees and also announced increments. We created a special ‘Covid fund’ for them. Further, we also made a ‘Covid warrior’ team to provide assistance to those in urgent need.” he mentioned. 

ABP News initiated this particular conclave to know the impression of COVID-19 on completely different sectors and communities. Through a sequence of conversations with the people who find themselves main the combat towards Covid-19, this version of India vs Corona e-Conclave checked out how companies and industries are responding to the disaster, with compassion and innovation.

Speaking on the conclave, Mr. Shashi Sinha mentioned, “On the community front, we tied up with various NGOs and provided financial aid to those in need. We also worked with oxygen distribution firms to tackle the paucity of oxygen in our country. While the first wave was all about saving jobs, the second wave was all about saving lives.” 

Apart from this, the conclave delved into numerous pertinent themes like ‘Tackling Adversity With Innovation’ which concerned conversations round enterprise methods and improvements adopted by firms to deal with the impression of the COVID-19 disaster on their group, in addition to the bigger society. Various leaders threw mild on how firms are lending a serving to hand to the society by means of their CSR initiatives. 



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