Flipkart Launches UPI Service to Rival Amazon Pay

Flipkart launched the Unified Payments Interface (UPI) service in collaboration with Axis Bank. The Flipkart UPI service can be initially accessible for Android customers and can be utilized for on-line and offline funds. With the newest replace, clients can now pay payments and make fund transfers immediately from the Flipkart app. Flipkart UPI would compete with the likes of different widespread third-party UPI apps corresponding to Paytm, PhonePe, Google Pay, and Amazon Pay.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart India, introduced the launch of Flipkart’s personal UPI deal with on Sunday (March 3) on X. As talked about, Flipkart has partnered with Axis Bank for the function and it’s presently restricted to Android customers. Customers can register for the Flipkart UPI service with the @fkaxis deal with for his or her digital transactions utilizing the Flipkart app.

The Flipkart UPI service can be utilized to pay for any product or companies, recharges, and invoice funds. It can be used to make funds outdoors the Flipkart market by scanning QR codes. Flipkart is providing a variety of advantages together with supercoins, cashback, and vouchers for Flipkart UPI transactions. Users can get ten supercoins on their first 5 scan and pay transactions on a minimal fee of Rs. 100. Similarly, the Walmart-backed e-commerce firm is providing flat Rs. 25 off on the primary Flipkart order.

Interested customers can activate Flipkart UPI by heading to the Scan and Pay possibility beneath My UPI within the Flipkart Android app. After choosing the financial institution, Flipkart will confirm the main points with an SMS and activate the Flipkart UPI service.

The introduction of its personal UPI deal with will permit Flipkart, which claims to have over 50 crore registered customers on its market, to cut back dependence on third-party UPI companies together with Paytm, PhonePe, Google Pay, and Amazon Pay. The entry of Flipkart UPI comes at a time when India’s Financial Intelligence Unit (FIU) has imposed a penalty of Rs. 5.49 crore on Paytm’s banking arm  Paytm Payments Bank, for alleged cash laundering.

Further, the event comes months after Flipkart separated possession of digital fee firm PhonePe. The e-commerce vendor acquired PhonePe again in 2026.