Funskool India Ltd., has drawn up plans to foray into manufacturing of remote-controlled digital toys in addition to into digital gaming space, mentioned a prime official.
“Currently, we are manufacturing toys using plastics and wood at our Ranipet facility. We are getting into making remote controlled electronic toys. A study is being carried out regarding our entry in the digital gaming space,” mentioned its CEO R. Jeswant throughout an interplay.
Though no timeline has been mounted for launch of digital gaming, he mentioned that distant managed digital vehicles will likely be rolled out quickly. “These are going to be the area of focus for us,” he mentioned.
MRF group’s toy manufacturing firm Funskool ended FY23 with a turnover of ₹240 crore and goals to contact ₹290 crore for FY24. Exports accounted for practically 60% of it.
Asserting that world toy market is estimated to be $100 billion, he mentioned that India share is about 0.5-0.6% of it. However, it’s sure to develop within the years to come due to the sizeable kids inhabitants, Centre transfer to regulate imports, BIS accreditation for should for factories and toys changing into extra inexpensive.
He additionally mentioned that Funskool’s Goa unit was the primary digital toy manufacturing plant in India to get BIS accreditation, adopted by Ranipet manufacturing facility in South India for toys.
MRF group’s toy manufacturing firm has two items in Ranipet and one in Goa. Out of the 2, one unit is supposed for exports.
Talking about exports, he mentioned it’s of two sorts. Sourcing of merchandise by worldwide companies that accounts for a serious chunk of our income and merchandise, conceived and developed by Funskool which might be exported to over 30 international locations. The exports income from Funskool merchandise was about ₹10 crore.
“All our plants are working in three shifts. We have started expanding all the production facilities as we have sufficient space. Every year, we launch about 80-100 products and we have some exciting launches in the pipeline,” he mentioned.