Gaming, for a lot of, relates to rest or leisure, however steadily, critical gaming can also be turning into an avenue for profession alternatives. And, if HP’s newest India Gaming Landscape Study 2023 is to be believed, then the traits are altering for good. Gadgets 360 received an opportunity to sit with Vickram Bedi, Senior Director (Personal Systems), HP India, to speak about the important thing insights from the Study.
When requested how the gaming panorama has advanced post-pandemic, Bedi explains, “India’s gaming market has undergone a significant transformation, expanding from a niche professional gamers’ activity to a passion followed by a wider GenZ audience. We have recognised the growing interest in PC gaming among Indian gamers and have responded by providing a comprehensive gaming solution.”Â
He additional mentioned how HP caters to this demand with its vary of laptops in India. There’s one thing for everybody, just like the Omen Transcend 16, which targets customers with a hybrid demand, specializing in slim type, energy, and portability. The firm’s Omen vary caters to critical avid gamers. Bedi additionally confused how there is a notable shift from cell avid gamers to PC gaming fans.Â
“This trend is driven by a desire to enhance the gaming experience, and many Indian gamers are gravitating towards PCs to achieve this. According to our Study, one of the main reasons for this shift is the preference for better display and graphics and a more holistic gaming experience. Our focus has been on providing a complete gaming solution that seamlessly integrates into the gamers’ entire ecosystem, covering everything from software to peripherals,” he added.
HP’s newest gaming examine had 3,500 respondents from 15 Tier-1 and Tier-2 cities throughout India. The examine additionally segregated informal and hyper-casual avid gamers with lower than 12 hours per week of gameplay and critical {and professional} avid gamers with greater than 12 hours per week of gameplay. Two fascinating insights that got here out of the Study have been about revenue from critical gaming and girls’s participation within the gaming panorama.Â
Bedi elaborates, “An interesting reveal from our Study is that one in three gamers are gaming for money or recognition. The surge in esports tournaments has played a pivotal role in transforming gaming into a viable profession. Beyond gaming, opportunities have grown in areas such as content creation, streaming, and esports event organisation. This multifaceted landscape provides gamers with the chance to explore diverse roles within the gaming industry.”
On being requested to dive into the place precisely avid gamers can search for revenue, he provides, “gamers are earning the most from sponsorships,” as per the most recent findings of the Study.Â
“This trend highlights the growing recognition of gamers as influential figures with the ability to reach and engage with large and diverse audiences. Moreover, the rise of gaming influencers, streamers, and esports organisers is indicative of the industry’s expanding prospects. Gamers can now make a career by not only excelling in gameplay but also by cultivating a personal brand and creating engaging content,” he provides.
On being requested what sort of revenue critical avid gamers have been getting as per the brand new Study, Bedi added, “A substantial number of gamers have transitioned to earning between 6 – 12 lakhs annually. This shift can be attributed to the increasing opportunities in sponsorships, streaming, and content creation, which have evolved into popular sources of income within the gaming landscape.”
While this has come up previously, the brand new HP examine additionally corroborates the pattern the place extra girls are choosing up gaming. Bedi explains, “According to our Study, 58% of women respondents engage in serious gaming in India. The increasing participation of women in serious gaming represents a positive trend for the gaming ecosystem and highlights the inclusive nature of the industry. With a broader demographic engaging in serious gaming, the gaming industry can tap into new markets and audiences. Additionally, the involvement of women in serious gaming can drive innovation in gaming technology and peripherals. A more diverse user base leads to an increased demand for products catering to a variety of preferences and ergonomic considerations.”Â
The report additionally talks about studying alternatives for avid gamers. We requested what a number of the must-have learnings for avid gamers are, and naturally, YouTube got here out as a platform to watch and study for avid gamers.Â
Bedi breaks it down, “Our Study has revealed that more than half of gamers rely on YouTube and their gaming buddies to enhance their skills. We also learnt that gamers want workshops and courses in areas like gameplay training, content creation and game designing. This clearly reflects a need for learning opportunities for gamers in India.”
When requested what HP has executed to fill this hole, Bedi stated, “Recognising this, we introduced HP Gaming Garage, a free-of-cost online professional certificate program on Esports management and Game development. This initiative provides gaming enthusiasts in India with access to curated online modules covering esports management, game design, and game programming, fostering learning and development in these areas. Hosted on edX, the program is available in 12 languages, including English, Hindi, and Telugu.”
What are essentially the most thrilling titles that avid gamers can look ahead to in 2023? We talk about a few of our favourites on the most recent episode of Orbital, the Gadgets 360 podcast. Orbital is obtainable on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.