Godrej Consumer Products Ltd. (GCPL) stated it’s going to invest ₹100 crore in Early Spring, a brand new ₹300-crore early-stage consumer fund being arrange by Spring Marketing Capital (Spring) to fund and again founders who’re constructing consumer manufacturers for tomorrow.
GCPL will anchor the fund in addition to providing its experience and expertise to assist founders construct robust, sustainable firms.
The Early Spring Fund will probably be investing ₹5 crore to ₹20 crore in every firm, from seed to pre-series A stage. Spring is led by Raja Ganapathy, Arun Iyer and Vineet Gupta.
Omar Momin, Head M&A, GCPL stated, “We intent to leverage our understanding of consumer space and learnings over the last decades to enable early-stage founders focused on building strong offline as well as online presence by offering differentiated products in India.”
