The world smartphone shipments fell by 13 per cent to 269.8 million items in Q1 2023.
Shipments will stabilise across the ranges from 2022 as we transfer into the center of 2023, in line with market analysis agency Canalys.
The world smartphone market stays difficult and it’ll acquire momentum within the second half of the 12 months as channel inventories attain more healthy ranges, a report has proven.
Shipments will stabilise across the ranges from 2022 as we transfer into the center of 2023, in line with market analysis agency Canalys.
“Decline charges will begin to enhance quickly, though that is extra linked to the stark distinction between 2022 and 2023 shrinking,” said research analyst Lucas Zhong.
Vendors are cautiously approaching the market with profitability targets, lean operations and inventory clearing as top priorities.
The global smartphone shipments fell by 13 per cent to 269.8 million units in Q1 2023.
Samsung reclaimed its pole position and shipped 60.3 million units, driven by a refreshed product portfolio.
Apple came in second with 58 million shipments. It was the only top five vendor to grow year-on-year, which gave it a strong 21 per cent market share.
Xiaomi defended its number three position with 30.5 million shipments while OPPO and vivo completed the top five, shipping 26.6 million and 20.9 million units, respectively, securing 10 per cent and 8 per cent market share.
“Samsung’s performance shows early signs of recovery after a tough end to 2022,” mentioned Runar Bjorhovde, Canalys analyst.
“The rebound is especially linked to product launches, which drove a rise in sell-in quantity. Still, Samsung should navigate by way of a tough panorama going ahead, significantly as entry-level system stock stays excessive,” Bjorhovde added.
The mid-range price segment has started to recover following huge declines last year.
“However, mid-range demand in 2023 will remain limited due to the macroeconomic challenges and missing differentiators within this price band,” mentioned Zhong.
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