Google Partners With Indian Govt To Combat ‘Synthetic’ Media: Here’s How – News18

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Google Partners With Indian Govt To Combat ‘Synthetic’ Media: Here’s How – News18


Google will deal with security and safety dangers related to artificial media.

Google will deal with security and safety dangers related to ‘synthetic media,’ through the upcoming Global Partnership on Artificial Intelligence (GPAI) Summit.

To fight deepfake movies, the US-primarily based tech big Google is testing for a variety of security and safety dangers, together with the emergence of latest types of AI-generated, photograph-real looking, artificial audio or video content material generally known as ‘synthetic media.’

“While this technology has useful applications, it raises concerns when used in disinformation campaigns and for other malicious purposes, through deep fakes. The potential for spreading false narratives and manipulated content can have negative implications,” the corporate mentioned in a blogpost.

In collaboration with the Indian authorities, the tech big will deal with security and safety dangers related to ‘synthetic media,’ through the upcoming Global Partnership on Artificial Intelligence (GPAI) Summit.

“Our collaboration with the Indian government for a multi-stakeholder discussion aligns with our commitment to addressing this challenge together and ensuring a responsible approach to AI. By embracing a multistakeholder approach and fostering responsible AI development, we can ensure that AI’s transformative potential continues to serve as a force for good in the world,”

In the battle in opposition to pretend photos, Google has launched protecting measures, together with SynthID. SynthID is an embedded watermark and metadata labeling answer designed to determine photos created utilizing Google’s textual content-to-picture generator, Imagen.

Alongside this, Google makes use of a mix of machine studying and human reviewers to shortly determine and get rid of content material that violates tips. This strategy enhances the accuracy of Google’s content material moderation techniques, guaranteeing a simpler response to deceptive or dangerous visible content material.

Google is contributing $1 million in grants to the Indian Institute of Technology, Madras, to ascertain a groundbreaking multidisciplinary heart for Responsible AI.

This initiative goals to deliver collectively researchers, area specialists, builders, group members, policymakers, and others to collaboratively make sure the accountable improvement and localication of AI within the Indian context.

For YouTube, Google is introducing disclosure necessities for creators utilizing altered or AI-generated content material. Creators will likely be mandated to tell customers by including labels to the outline panel and video participant.

The platform can be growing a ‘privacy request process’ enabling customers to take down content material that makes use of AI to mimic a person’s face or voice.



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