Last Updated: October 23, 2023, 13:27 IST
Pixel 8 will likely be made in India quickly that might change many issues
Google introduced this month that it is going to be making Pixel 8 telephones in India, and begin promoting them within the nation from early subsequent 12 months. The firm has been criticised for its technique within the nation, particularly the way in which it markets and costs the Pixel telephones. The Google for India occasion introduced Rick Osterloh, SVP for Hardware at Google, which prompt that Google needs to vary its notion in regards to the Indian market.
The replace about Pixel 8 to be made in India was additionally offered to a senior Minister of the Indian authorities, giving him a Pixel 8 as a token of gesture for this growth. But what does a make in India Pixel 8 imply for Google, and can it have an iPhone-like affect for the corporate and its future in India? Here are the 5 issues that might occur with this modification from Google.
Cheaper Pixel 8 in India?
Pixel 8 sequence has launched in India at nicely over its launch costs within the US and Europe. You pay nicely over a lakh this 12 months to purchase the Pixel 8 Pro which makes it a tough-promote for a lot of. So, does the information of a make in India Pixel 8 lastly change that picture of the corporate? Can we anticipate Google to begin promoting the Pixel 8 at a less expensive worth? What we will say is that Apple took just a few years earlier than having the ability to stabilise the costs of the iPhone 14/15 fashions that have been assembled within the nation, so it’s possible that the Pixel 8 costs may take the same time to develop into cheaper than what you pay within the nation proper now.
Better Support For Pixel 8 Phones
Google has by no means proven its take care of the Indian market purely due to how exhausting it may be to repair a broken Pixel telephone. The firm did realise this situation by altering its third-occasion service vendor within the nation to F1 final 12 months however even then 27 help centres in 28 cities just isn’t a quantity {that a} flagship-grade product deserves. Apple has expanded its community by and huge due to its resellers which might be current in all nooks and corners of the nation. Google actually wants the same push to make sure that Pixel 8 is taken into account an choice alongside iPhones.
Increase Marketing Spends
Google has additionally shied away from spending cash to market the Pixel 8 telephones in India. Rarely did you see Pixel advertisements on banners, newspapers and even on-line. We have seen a change with this technique because the Pixel 8 launched this 12 months and extra spending is required to carry the Pixel 8 into the mainstream focus.
Buying Pixel 8 At A Shop
It is difficult to know why Google by no means thought that promoting a Pixel telephone by an offline retailer can be a nasty thought. After all, Apple has achieved this to a big extent for a few years, even earlier than on-line procuring was a pattern. Google deciding to go along with Flipkart for the Pixels to be bought solely is one other head-scratcher. Google actually wants to vary these strikes and with a make in India Pixel 8, it’s excessive time that we see the blue-colored Pixel 8 Pro on the shop cabinets.
More Variants Please
Yet once more, Google determined that persons are completely happy shopping for the 128GB variant of the Pixel 8 Pro, though you may need heard folks saying in any other case. We get that the Pixel 8 Pro for Rs 1.06 lakh is a troublesome promote however charging that a lot for a 128GB mannequin was by no means going to go down nicely, particularly whenever you didn’t carry the 256GB or 512GB mannequin. It is excessive time that Google adjustments this technique, as soon as the Pixel 8 Pro will get made within the nation.
