Google’s Motion to Dismiss Advertising Antitrust Case Denied by US Judge

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Google’s Motion to Dismiss Advertising Antitrust Case Denied by US Judge


A USĀ federal decide on Friday denied Google‘s movement to dismiss a Department of Justice antitrust case targeted on promoting expertise, saying the federal government’s case was robust sufficient to go ahead.

The authorities, which filed the advert tech lawsuit in January, has argued that Google ought to be compelled to promote its advert supervisor suite. Google has denied any wrongdoing.

“I’m going to deny the defendant’s motion to dismiss,” Judge Leonie Brinkema mentioned in a federal court docket in Virginia. Google is a unit of Alphabet.

Google’s movement is the corporate’s newest effort to finish pricey, time-consuming antitrust lawsuits. It additionally requested a federal court docket in Washington to dismiss claims in a 2020 lawsuit filed by the federal government.

Arguing for Google, Eric Mahr mentioned that the Justice Department failed to allege a excessive sufficient market share, 70 %, to have the ability to say that Google had market energy.

Brinkema, nevertheless, mentioned that there have been components past market share to take into account, for instance if an organization was responsible of “rapacious conduct.”

Brinkema additionally took difficulty with Mahr’s argument that the federal government had reviewed Google’s offers to purchase DoubleClick and Admeld, each greater than 10 years in the past, to enhance its clout in advert tech, noting that the federal government mentioned it made a mistake.

Mahr additionally argued that the Justice Department failed to present that advertisers suffered any damages due to Google’s actions. He additionally mentioned the federal government improperly excluded Facebook and others in its definition of the market, calling them “obvious substitutes.”

Ā© Thomson Reuters 2023


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