Aditya Birla Group Chairman Kumar Mangalam Birla says Birla Opus is poised to rework the paint business with 40 per cent addition to present capability.
Birla Opus goals to attain a gross income of Rs 10,000 crore inside 3 years of full-scale operations
Aditya Birla Group Chairman Kumar Mangalam Birla on Thursday, February 22, introduced the launch of its paint enterprise below the model, ‘Birla Opus’, with an upfront funding of Rs 10,000 crore. The firm, being arrange by the group’s flagship firm Grasim Industries, goals to attain a gross income of Rs 10,000 crore inside three years of its full-scale operations.
“Birla Opus business is being set up by the group flagship company, Grasim Industries Ltd,” Aditya Birla Group mentioned in a BSE submitting.
This marks the Aditya Birla Group’s entry into the quickly increasing Rs 80,000-crore Indian ornamental paints market. India’s financial system is predicted to succeed in $10 trillion by 2034, with the paints sector set to surpass the Rs 3 lakh crore mark by that point.
Kumar Mangalam Birla mentioned, “India today is teeming with dynamism, audacity, and a penchant for disruption. This India finds a reflection in our paints venture, Birla Opus. The Aditya Birla Group’s deep insight into the building materials ecosystem, honed over the years, offers us a unique vantage point.”
He mentioned Birla Opus is poised to rework the paint business with a 40 per cent addition to present capability. No paint firm globally has ever launched in a single shot— factories, operations, merchandise, and providers, on the scale that we’re about to undertake.
According to the assertion, Birla Opus merchandise shall be accessible in Punjab, Haryana and Tamil Nadu from mid-March 2024 and throughout all 1 lakh inhabitants cities in India by July 2024. “The company aims to expeditiously expand its distribution to over 6,000 towns by the fiscal year-end.”
The Aditya Birla Group chairman additionally unveiled the model emblem of ‘Birla Opus’.
The firm mentioned the title ‘Birla Opus’ embodies the belief that underpins the Aditya Birla model, with ‘Opus’ signifying magnificence personified. The phrase ‘Opus’ is derived from the Latin phrase “magnum opus”, which represents an important murals.
Himanshu Kapania, director of Aditya Birla Group, mentioned, “Birla Opus is all set to redefine standards on creativity, scale, transparency, technology, and sustainability. We are confident that the benefits of the competitive advantage built on the interplay of futuristic technology and pioneering chemistry will be passed on to the consumers through lower costs and consistency of superior quality. Birla Opus promises to simplify the consumer journey making the experience of painting enjoyable and contemporary.”
Birla Opus will supply over 145 merchandise and greater than 1,200 SKUs throughout water-primarily based paints, enamel paints, wooden finishes, waterproofing and wallpapers, in line with the assertion.
The model may also present its direct portray providers, PaintCraft, it mentioned.
Rakshit Hargave, CEO of Birla Opus, mentioned, “On the back of strong in-house R&D, and extensive field validations, Birla Opus is committing to a higher product warranty than the leading players across most of water-based products. As part of the inaugural offer, consumers will get an additional 10 per cent volume on water-based products and contractors will get loyalty benefits across most of our products.”
