Haworth International President Henning Figge, Haworth Inc. President and CEO Franco Bianchi and Asia Pacific Vice President Sales Praveen Rawal asserting the establishing of second plant in Sriperumbudur.
Leading international furnishings maker Haworth International has determined to strengthen its presence in India by exploring new markets and establishing the second manufacturing plant at Sriperumbudur.
The floor breaking ceremony for the $8-10 million plant will happen on Thursday. It will produce a number of the Zody, Fern and Aloha vary of merchandise for home and export market wants, Haworth Inc. President and CEO Franco Bianchi advised the media.
“The expansion underscore our commitment to the Indian market and the Asia-Pacific region. The plant will become operational within three years,” he stated.
Asserting that they’re anticipating a double-digit gross sales development this 12 months in the area, he stated that localisation of key merchandise, provide chain optimisation, implementation of recent ERP system, onboarding new sellers, market enlargement and funding in new showrooms have been the strategic imperatives.
Talking concerning the enlargement into Tier-2/3 cities, Asia Pacific Vice President (Sales) Praveen Rawal stated that they’re already current in 5 Indian cities.
“We will be adding five more cities – Ahmedabad, Chandigarh, Cochin, Kolkata and Vizag by the year end and take it to 15 during the third year. Within three years, our plan is to be present in all the State capitals,” he stated.
The $2.6-billion firm has Global Shared Service Centres in Chennai, Kuala Lumpur and two in Europe. The Chennai Centre has a headcount of 126 folks and witnessed a 25% leap in the final six months. The U.S. furnishings maker can be considering to arrange a devoted GSS Centre in Latin America.
