Apple launched the iPhone 15 Pro Max priced at Rs. 1,59,900 (256GB) at its Far Out launch occasion in September. Significant upgrades like the Bionic A17 processor, titanium-based design, and a recent telephoto digicam are driving demand for the handset throughout the globe. A brand new report from trade evaluation agency Counterpoint Research this week presents a have a look at how a lot it prices Apple to make the flagship handset. The in-depth evaluation reveals that the whole invoice of supplies (BoM) price for producing the base variant of the iPhone 15 Pro Max is larger in contrast to final 12 months’s iPhone 14 Pro Max. The major causes for the enhance are the new chip and the 5x telephoto digicam.
A modern BoM evaluation by Counterpoint reveals that Apple is making an excellent revenue from the iPhone 15 Pro Max. As per the invoice of supplies report, the 8GB RAM + 256GB storage variant of the handset prices the firm $37.7 extra to make. This marks an 8 % enhance in contrast to the 6GB RAM + 256GB variant of the iPhone 14 Pro Max.
The report breaks down the whole price half by half. Processor, digicam and frames accounted for the greatest chunk of BoM. The A17 Bionic chip based mostly on TSMC’s superior 3nm fabrication expertise is $30 (roughly Rs. 240) costlier than the iPhone 14 Pro Max’s A16 Bionic SoC. Apple this 12 months packed an all-new 5x Telephoto digicam solely on iPhone 15 Pro Max and the whole price of the digicam system is 34 % costlier than that of the iPhone 14 Pro Max. The adoption of titanium alloy in the casing body brought on an 18 % price enhance to that of the iPhone 14 Pro Max.
BoM price distinction by operate: iPhone 15 Pro Max vs iPhone 14 Pro Max
Photo Credit: Counterpoint Research’s Smartphone Teardown and BoM Analysis
Prices for sure parts have additionally gone down this 12 months. Apple elevated the RAM in the iPhone 15 Pro Max to 8GB, up from 6GB in the predecessor, however the downtrend in the international reminiscence market favoured the Cupertio-based firm. As a results of the lower in each DRAM and NAND flash costs, the contribution of reminiscence chips in the iPhone 15 Pro Max dropped by 34 % in contrast to the iPhone 14 Pro Max. “Apart from Samsung Display, LG Display has also started supplying iPhone LTPO displays. This has contributed to a reduction in display costs by 4 percent in the iPhone 15 Pro Max compared to that of the iPhone 14 Pro Max” the report says.
Further, the report states that Apple’s self-designed parts resembling the processor, the upgraded UWB, and energy administration ICs account for 25 % of the whole BoM price of the iPhone 15 Pro Max, up from 22 % in the iPhone 14 Pro Max.
Price of the iPhone 15 Pro Max begins at Rs. 1,59,900. In the US, it begins at $1,199 (roughly Rs. 99,000). The iPhone 14 Pro Max debuted at a beginning price ticket of Rs. 1,39,900 in India and $1,099 (roughly Rs. 87,530) in the US.
