Hospitality firm Tamara eyes doubling Indian capacity

Tamara Leisure Experience Pvt. Ltd., underneath the management of CEO Shruti Shibulal is gearing as much as develop by way of acquisitions and administration contracts.
| Photo Credit: Special Arrangement

Having crossed the 1,000-key milestone globally, Tamara Leisure Experience Pvt. Ltd. (Tamara) is trying to double the variety of keys within the home market to over 500 in 4 months, mentioned a high official.

“We recently crossed 1,000 keys with the inauguration of our latest property in Coimbatore,” CEO Shruti Shibulal mentioned throughout an interplay.

The Bengaluru-based hospitality firm has greater than tripled its capacity in 5 years, and goals to develop primarily within the Southern States. O By Tamara in Coimbatore, its newest addition with 141 rooms, will probably be adopted by expansions in Thiruvananthapuram, Kumbakonam and Guruvayur.

Ms. Shibulal mentioned they’re additionally eyeing spiritual tourism in smaller temple cities like Kumbakonam, Guruvayur, Velankanni and Bodh Gaya. Besides, Kannur in Kerala can also be on the radar.

Tamara started operations in Madikeri, Karnataka in 2018, adopted by Kodaikanal, Kerala and Germany. It acquired 4 properties in Germany with 618 keys.

Having invested near ₹250 crore in two properties in Tamil Nadu and related quantity in Karnataka and Kerala, “we follow an asset light concept. The expansion will be done through acquisition or management contracts,” Ms. Shibulal mentioned with out divulging particulars about additional investments or income.

Asserting that each one the properties have achieved breakeven, Ms. Shibulal mentioned whereas the home enterprise has crossed the pre-Covid degree, the worldwide vacationer’s arrival is but to choose up.