Over the final yr, the COVID-19 pandemic has pushed increasingly more individuals on-line and onto social media. According to a survey by DataReportal, social media customers have elevated by greater than 10% over the previous one yr, with the complete variety of social media customers reaching 3.96 billion globally at the starting of July 2020. Dakota James is considered one of the individuals who took benefit of the surge in social media customers to change into an web and social media sensation throughout the pandemic.
Dakota James is a famend mannequin who shot to in a single day success on-line and now has over a million followers on her Instagram. She now collaborates with prime manufacturers to provide content material for them and publish it on her Instagram web page and is considered one of the most sought-after fashions on-line.
With lockdowns, motion restrictions, and social distancing guidelines, individuals turned to social media, which is a protected house the place they may work together with their pals, be entertained, and even discover motivation and inspiration with out risking contracting the virus. It is a technique to keep related with household even whereas being bodily separated. Platforms reminiscent of TikTok and Twitch have seen surges in visitors, as they supply leisure for individuals on their telephones with out having to depart their properties.
Social media has change into a supply of data for many individuals. For occasion, some governments and establishments are posting updates on the COVID-19 pandemic and methods to guard oneself on social media platforms reminiscent of Twitter and Facebook. These platforms have seen a rise in the variety of day by day customers, as individuals discover them a neater means of getting instantaneous data.
Individuals aren’t the solely ones who’ve taken benefit of social media throughout the pandemic – manufacturers have additionally seen the significance of capitalizing on social media to market their merchandise. They now have a bigger viewers to promote their merchandise by means of varied strategies reminiscent of widespread COVID-related hashtags, Instagram posts, and dwell streaming on their accounts, and the use of influencers. Since extra individuals are on-line every day, the attain and engagement of the posts are a lot increased than they have been earlier than the pandemic.
This has been a foul yr for most individuals, however the few who managed to capitalize on the elevated social media utilization, like Dakota James, have made it big throughout the pandemic.
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