The parliamentary ballot outcomes on May 23, 2019 had proved the Trinamool Congress (TMC) chief Mamata Banerjee’s worst worry comes true after the Bharatiya Janata Party (BJP) made huge beneficial properties in West Bengal, profitable 18 of the state’s 42 Lok Sabha seats, up from simply two in 2014.
While ‘Ma’ (mom), ‘Mati’ (soil) and ‘Manus’ (folks) social gathering was struggling for its political existence in Bengal and fearing of dropping the standing of a ‘national party’, Mamata (believed to be after being suggested by her nephew Abhishek Banerjee) had secretly picked political strategist Prashant Kishor on June 6, 2019 to assist the TMC to regain its place in Bengal’s politics, particularly in the backwoods.
After 54 days of Kishor’s appointment, the outreach programme Didi Ke Bolo (Tell Didi) was launched on July 29, 2019. In a span of practically 180 days, the TMC has not solely managed to recapture all the seven municipalities which went to the BJP (on account of a switchover) but in addition win the confidence of sturdy floor stage leaders to rejoin the TMC.
‘Didi Ke Bolo’ programme was not only a direct communication platform with the chief minister, but it surely additionally has a number of ‘trackers’ and ‘buckets’ (software program) the place issues and recommendations are listed for immediate motion.
More than 250 social gathering employees are engaged round-the-clock not solely to make sure every and each grievance or suggestion reaches the chief minister but in addition record them in varied ‘trackers’ and ‘buckets’ for swift decision. As recommended by Kishor, there are separate ‘buckets’ for all the authorities schemes for folks and a number of ‘trackers’ for every to control what number of points have been resolved and the time taken. And it truly labored effectively in the floor stage in strengthening the sales space stage committees.
Kishor has been credited with orchestrating a number of electoral wins whereas working with the BJP, the Congress and the YSR Congress Party in specific. His first main marketing campaign was in 2011 when he secured the victory of Narendra Modi in Gujarat for a 3rd time period as the chief minister.
The 42-year-old skilled in public well being and labored with the United Nations for a number of years earlier than coming into the Indian political scene. He got here to limelight when he helped Narendra Modi and the BJP win the 2014 common elections with modern canvassing methods: the chai pe charcha (talks over tea) marketing campaign, 3D rallies, conclaves and social media programmes. Since then, Kishor has aided in electing JD(U)’s Nitish Kumar in Bihar, Congress’s Amarinder Singh in Punjab and the YSRCP’s YS Jagan Mohan Reddy in Andhra Pradesh. His affiliation with the Congress for the 2017 Assembly polls in Uttar Pradesh, nevertheless, ended in a humiliating defeat for the social gathering.
Following Kishor’s approaching board with the TMC, the large setback for the BJP has been dropping the Kanchrapara and Halisahar municipalities in the North 24 Parganas district in Bengal, which is called a stronghold of social gathering chief Mukul Roy — a turncoat from the Trinamool.
The BJP suffered one other setback after it misplaced the by-elections in West Bengal for vacant Kaliaganj in North Dinajpur, Kharagpur Sadar in West Midnapore, and Karimpur Assembly seats in the Nadia district which was held on November 25, 2019.
Now, armed with most of the hits, as soon as once more Kishor is hitting the headlines following TMC’s and DMK’s scintillating present in West Bengal and in Tamil Nadu.
Recently talking to News18, when the first section of polling was underway in 30 Assembly seats in West Bengal, most of which had been in Jangalmahal area the place BJP did extraordinarily effectively in the 2019 Lok Sabha polls, the ace political strategist as soon as once more reiterated that ‘Bengal have decided to stand with their beloved daughter (Mamata Banerjee)’.
Then, talking to the News18.com, Kishor mentioned, “For all, what I see people of Bengal have decided to stand with their most trusted and beloved leader which happens to be the daughter of West Bengal and she needs no introduction…her name is Mamata Banerjee.”
When requested, whether or not he’s nonetheless sustaining his stand that the BJP will battle to cross the double digits in West Bengal polls, he mentioned, “As I have been on record, Trinamool Congress is heading for a decisive victory as Bangla Nijer Meyekei Chaye (Bengal wants its daughter)”.
Kishor, who could be very selective about his media statements and interviews, on December 21, 2020, tweed, “For all the hype AMPLIFIED by a section of supportive media, in reality BJP will struggle to CROSS DOUBLE DIGITS in #WestBengal. PS: Please save this tweet and if BJP does any better I must quit this space!”
In rather less than two years, ever since Mamata Banerjee roped in Prashant Kishor on June 6, 2019 after the Lok Sabha ballot debacle in 2019, there are tell-tale indicators of issues in ‘New TMC’ with a particular plan and script set for the essential 2021 Assembly polls in the State.
The precedent exhibits, ballot knowledgeable Kishor not solely crafted the new political technique for the TMC and ‘Didi’, but in addition carried out ‘system driven assessment’ in the social gathering to establish ‘Non Performing Assets’.
Among many commandments, social gathering leaders had been strictly requested to ‘visibly change their lifestyle’, which incorporates luxurious vehicles, giving contractual jobs to family, costly devices, no to violence and hobnobbing with the district administration.
Kishor’s closing masterstrokes had been ‘Duare Sarkar’ (authorities at door step) and Bangla Nijer Meyekei Chaye (Bengal needs its daughter).
‘Duare Sarkar’ is one of the greatest outreach programmes rolled out from December 1, 2020 the place advantages of authorities schemes will probably be delivered to the folks at their doorsteps, by means of camps organised at the gram panchayat and municipality ward stage.
The complete equipment of the authorities had labored in a mission-mode to make sure the success of this programme.
The schemes which was made accessible for registration for the beneficiaries at this camps had been: ‘Swasthya Saathi’ (Health and Family Welfare), ‘Aikyashree’ (Minority Affairs and Madrasah Education), ‘Krishak Bandhu’ (Agriculture), ‘MGNREGS’ (Panchayat & Rural Development), ‘Khadya Sathi’ (Food and Supplies), ‘Sikshashree’ (Backward Classes Welfare & Tribal Development), ‘Kanyashree’ (Women & Child Development & Social Welfare), ‘Rupashree’ (Women & Child Development & Social Welfare), Caste Certificates (SC/ST/OBC- Backward Classes Welfare and Tribal Development), ‘Jai Johar’ (Tribal Development) and ‘Topashili Bandhu’ (Backward Classes Welfare).
Besides that, providers associated to different authorities schemes together with ‘Social Pensions’ for previous age individuals, widows, individuals with disabilities, ration would even be supplied throughout ‘Duare Sarkar’ outreach camps.
This well-crafted outreach programme of Kishor helped the TMC to regain its misplaced floor throughout the State, primarily in North Bengal and in Jangalmahal.
Not the least, the BJP’s indiscriminate poaching and sturdy Hindutva pitch additionally boomeranged and helped Kishor in securing the TMC’s win.
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