How Titan Used Competition To Fuel its Growth As A Watch Manufacturer

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How Titan Used Competition To Fuel its Growth As A Watch Manufacturer


Titan is the sixth-largest watch producer on the planet.

The story of Titan started in 1984 when Tata considered making watches.

The story of how Tata Group’s Titan grew to become the sixth-largest watch producer on the planet is a singular one. In the Sixties to Nineteen Eighties, the watch market skilled a sudden growth, attracting quite a few firms to enter the business, together with HMT, the king of watches in India on the time.

However, HMT’s dominance quickly turned towards them when the excessive demand for his or her watches resulted in provide shortages. This introduced a possibility for Titan, which was established in 1984, to capitalize on the scenario by providing high-quality watches that rapidly gained reputation amongst customers.

With the demand for HMT watches at an all-time excessive, Titan seized the second to launch its personal line of watches, which proved to be a game-changer for the corporate. Consumers rapidly embraced Titan’s revolutionary designs and superior high quality, propelling the corporate to new heights and solidifying its place as a number one participant within the watch business.

Who laid the muse?

Titan, a number one watch and jewellery firm in India, is a three way partnership between Tata Industries and Tamilnadu Industrial Development Corporation. Founded in 1984, the corporate started manufacturing in 1986 and launched its model, Titan, in 1987.

Xerxes Desai, the primary Managing Director of the corporate, is extensively considered the daddy of Titan. Under his management, Titan dominated the watch market for a few years earlier than venturing into the jewellery business. In 1996, Tanishq, the corporate’s jewellery model, was established and rapidly gained reputation amongst customers.

Today, Titan is a family title in India and is thought for its revolutionary designs, superior high quality, and distinctive customer support. With a robust presence in each the watch and jewellery markets, the corporate continues to develop and develop its choices to fulfill the evolving wants of its clients.

The story behind the title Titan

Titan, an organization collectively established by Tata Industries and Tamil Nadu Industrial Development Corporation, derives its title from the mix of the 2. Its first manufacturing unit was established in Hosur, Tamil Nadu, in 1987, and since then, the corporate has grown to turn out to be a big participant within the Indian market. As of at the moment, Tata holds round 22% stake in Titan, whereas TIDC holds 28%.

Notably, famend investor Rakesh Jhunjhunwala has expressed his religion in Titan, with a significant a part of his portfolio consisting of the corporate’s shares. Titan has achieved vital success and is presently the sixth-largest watch producer globally. In addition to its flagship model, Titan, the corporate additionally produces sports activities watches beneath the Fastrack model. Titan’s progress and success could be attributed to its revolutionary designs, superior high quality, and unwavering dedication to buyer satisfaction.

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