The International Cricket Council (ICC) has cited the Indian subcontinent’s monumental cricket attain, 92 per cent of the one billion world cricket viewers, in its push for the game’s inclusion in the 2028 Olympic Games in Los Angeles (LA28).
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The ICC has underlined that if LA28 embraced cricket it might “provide the Olympic movement unrivalled opportunity to drive fan engagement” in the Indian subcontinent, a area the place cricket followers outnumber these of some other sport.
To additional stress cricket’s broad attain, it identified that the 2019 World Cup, held in England, attracted 545 million followers.
An ICC doc ready on the proposal to inclusion in LA28, a replica of which is offered with IANS, has thrown up some extra outstanding viewership numbers concerning the 2019 World Cup: 4.6 billion video views; 3.5 billion minutes watched throughout Facebook and YouTube; 31 million #CWC10 tweets and; 14 million new followers of cricket.
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The ICC has in contrast these figures with these of the 2016 Rio Olympic Games.
“Rio 2016 attracted 191 million viewers in India. ICC World Cup 2019 attracted 545 million,” it has stated.
The ICC’s LA28 proposal acquired a giant enhance final month when the Indian cricket board agreed to ship its males’s and girls’s groups to the 2028 Olympics, if cricket is included. Greats like Sachin Tendulkar, Rahul Dravid, and former Australia captain Ricky Ponting have backed the ICC proposal.
By method of some extra thoughts boggling info, the ICC has cited its younger cricket viewers, in comparison with the older one which watched the 2016 Olympics.
“Average age of a viewer of Rio 2016 was 53; 32 per cent of viewers of the 2019 50-over World Cup in England were aged between 18-32 years; and, the average age of a cricket fan is 34 years,” the ICC identified.
It additionally emphasised that 39 per cent of cricket followers are females.
If included in LA28, cricket improvement in the US could possibly be accelerated whereas a, American staff could possibly be included as a competing staff, the ICC has stated. It additionally identified 87 per cent of followers need to see T20 cricket in the Olympics.
The ICC is assured that cricket’s inclusion in the Olympics would appeal to companions from new markets and produce about monetary sustainability to its member nations. The world governing physique stated that the win-win cricket-Olympics mixture would diversify its member nations’ revenue and cut back their reliance on the ICC for revenue.
At current, the ICC funds its affiliate members to develop the game in their nations.
The ICC performed a survey amongst its 92 affiliate member nations, and a big majority of them stated that they’d obtain annual monetary assist, in all probability from their governments, if cricket turned a everlasting Olympic sport.
According to the ICC, the survey end result confirmed that 74 per cent of its members stated that they’d obtain annual monetary assist – in all probability from their governments, if cricket have been included in LA28, and 89 per cent believed that they’d obtain annual monetary assist if cricket turned a everlasting Olympic sport.
The ICC estimated that $13 million extra whole funding may come to affiliate members if cricket was included in LA28, and that 84 per cent of its members (54 per cent at present) would profit from non-financial assist if cricket have been an Olympic sport.
The ICC has 104 members, comprising 12 full and 92 affiliate members.
It has additionally stated that if the boys’s and girls’s T20 competitors was included as a medal sport in LA28, it might be massively rewarding — financially and in phrases of viewership.
The world cricket physique emphasised that cricket would supply the Olympics a vibrant platform for progress outdoors of the normal Olympic strongholds.
“Cricket can provide the Olympic movement with an unrivalled opportunity to drive fan engagement across the Asian subcontinent (read, mainly India),” says the ICC.
“The Olympics can provide cricket with an unrivalled opportunity to super-charge global growth beyond its traditional heartlands, particularly in the US, Europe, and China.”
According to the ICC proposal, the T20 event at LA28 would run from July 21-August 6, with the boys’s and girls’s competitions spanning 9 days every. Eight groups and 16 matches in every occasion can be performed on turf/hybrid pitches at two venues.
However, cricket faces a tricky take a look at to be included in LA28. Since cricket is presently not a part of the Olympic programme, the Los Angeles Local Organising Committee (LOC) should suggest it as an “additional sport”.
This is the one choice obtainable for cricket, as there is no such thing as a emptiness for any sport to be included on the Tokyo 2020 and on the Paris 2024 Olympics.
The course of for inclusion of sports activities in LA28 begins in mid-2022. The International Olympic Committee will take a call on the LOC’s proposals for inclusion of sports activities in mid-2023.
Cricket is prone to face competitors with baseball and softball, that are massively in style in the US.
On the draw back, no appropriate cricket venue exists in Los Angeles at current to be included in the proposal, stated the ICC. It, nonetheless, identified the USA Cricket has plans to construct not less than one high-quality venue in Los Angeles.
Besides the infrastructure, the ICC would wish hectic lobbying and a compelling marketing campaign to push its proposal by way of.
The final time cricket was performed outdoors its conventional boundaries was on the 1998 Commonwealth Games (CWG) in Kuala Lumpur. India despatched a second string staff, led by Ajay Jadeja, because the CWG clashed with cricket’s Sahara Cup in Toronto. The Indian staff for CWG, nonetheless, comprised stalwarts Sachin Tendulkar, Anil Kumble, and VVS Laxman, amongst others.
Now, a girls’s T20 competitors on the 2022 CWG in Birmingham, England, with eight groups competing, has been confirmed.
At the Olympics, the one time cricket was performed was 121 years in the past, in 1900, when a motley group of gamers competed underneath the banner of England and France. England gained the gold medal and France the silver.
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