The ICC Men’s Cricket World Cup 2023 began on October 5 and can proceed till November 19. It is after 1987 that the Cricket World Cup match has coincided with the festive season in India.
Every yr, throughout the winter festive season and sporting occasions, gross sales of digital merchandise and different shopper gadgets rise.
According to business specialists, the equipment and shopper electronics business is estimated to surpass Rs 70,000 crore in gross sales this yr, with the festive season contributing to roughly 25-27% of these gross sales.
In a rustic like India, the place persons are loopy about cricket, the match will increase the gross sales of shopper electronics. Based on Broadcast Audience Research Council (BARC) experiences, 700 million viewers in India watch sports activities on good TVs, with cricket being the frontrunner amongst numerous sports activities. Therefore, TV producers are prepared with new fashions, contemporary commercials and revolutionary promotions.
According to MediaSmart’s 2022 CTV research, 83% of viewers watch programmes on-line on good TVs, whereas 84% of households choose CTV (linked TV) with a number of folks watching collectively at dwelling.
The reputation of good TVs is rising in India as extra folks improve their TVs to entry OTT content material and bigger screens. Due to the common launch of new TV fashions by a number of firms, the good TV market in India is consistently rising. Super Plastronics Pvt Ltd (SPPL), which manages worldwide TV manufacturers, together with Blaupunkt, Thomson, Kodak, and White-Westinghouse, for the Indian market, expects the TV market to develop, regardless of a decline in the first half of the yr. SPPL CEO Avneet Singh Marwah stated, “The TV industry needs a boost as the first half of the year has remained flat due to various reasons. However, with the festive season and the World Cup approaching simultaneously, buying sentiments are expected to change significantly. We anticipate a spike of more than 35-40% in large screen sizes, especially as they will be telecast in both Full HD (FHD) and 4K formats.”
According to the Counterpoint Research Report, the festive season might result in an increase in good TV shipments in the second half of 2023. In addition, there’s a clear development in the TV business in direction of premiumisation, with an rising 18% yr-over-yr improve in demand for bigger good TVs of 55 inches and past. The Counterpoint Research survey stated, “QLED TV shipments increased more than 21 percent YoY in H1 2023 and their contribution in the overall smart TV sales is expected to rise further”.
SPPL’s Kodak is the first Indian TV model to formally companion with Google for Android, to convey an Indian-manufactured and inexpensive good TV Range with Android 10. Mobile firms, too, are coming into the TV manufacturing sector. Marwah stated, “Two major smartphone players are entering the TV business in India. Thomson customers can look forward to exciting product launches and unprecedented deals as we celebrate our 130th anniversary. Additionally, two major smartphone players are entering the TV business in India. However, customers may hesitate to purchase their TVs due to potential service issues. Thomson aims to capture a significant market share during this festive season and become the number one online brand.”
Meanwhile, India’s second-most TV-selling model, Samsung, launched all kinds of TVs for the cricket and festive seasons in India. Samsung is providing a range of TVs, together with Neo QLED, OLED, Crystal 4K iSmart, Frame, and extra. Mohandeep Singh, Senior Vice-President, Visual Display Business, Samsung India, stated, “Festive sales have got off to a great start, with consumer sentiment reaching an all-time high in October. Traditionally, we see strong demand for televisions during the festive season, but this time the Cricket World Cup has added to the excitement. Our large screen models — 55-inch and above – are flying off the shelves as consumers look to get closer to action with a stadium-like experience from the comfort of their homes. Sales of our premium television line-up – comprising the Neo QLED, QLED and OLED models – are up 2.7x from the year ago period.”
Consumers at the moment are extra on-line-centric than previous offline purchasing modes as on-line retailers present quite a few thrilling reductions and affords. Similarly, on October 8, the Amazon Great Indian Festival 2023 Sale started. The on-line retailer additionally made affords on good TVs from high producers together with Samsung, OnePlus, Sony, LG, Xiaomi, and Kodak listed with reductions of as much as 60%. Saurabh Srivastava, Head of Amazon India, stated, “Looking at the Cricket World Cup, we are majorly focusing on TV and sound systems. We have special deals for every consumer on TV products. We have smart TVs with a starting price range of Rs 5,999, the most affordable latest TV set”.
Showcasing the Alexa and Fire TV, he stated, “Enjoying the World Cup on the big screen can be even more fun with Alexa. Fire TV and Alexa can be the ideal companion during the tournament. The voice assistant can help fire up the TV for a big match and enhance the viewing experience on Fire TV with the Alexa Voice Remote. With smart home essentials, Alexa can help you set the right ambiance, set up the mood lighting, and more. With Alexa, dive in for an exciting experience and make the most of the World Cup matches. From catching up on live TV to real-time updates, Alexa can be your go-to companion during the World Cup 2023. This World Cup season, Alexa can be the best companion for you to make the most of the cricket matches. From trivia to live updates, you can do so much more with Alexa.”
According to the latest India Consumer Sentiment Index (CSI) research by Axis My India, 47% of shoppers will select conventional tv, DTH, or cable companies to look at the 2023 ODI World Cup. The survey report acknowledged, “Notably, 47% of respondents expressed their intention to tune in via traditional television, utilizing DTH or cable services. Demonstrating the increasing influence of digital trends, 27% indicated their inclination to follow the event on their mobile devices. A notable 9% exhibited enthusiasm to experience the tournament live by planning to attend matches at the stadium.”
