New Delhi: The Indian sensible tv market has elevated by 8 p.c (year-over-year) within the first half of 2023 (1H23) with the cargo of 4.5 million items, a brand new report stated on Monday. According to the International Data Corporation (IDC), the share of the net channel grew by 25 p.c in 1H23 (year-over-year), reaching 39 p.c pushed by on-line gross sales festivals.
In 2022, 9.8 million items have been shipped to India, with a 7 p.c (year-over-year) development. “Due to decreasing prices, consumers are opting to buy an affordable smart TV instead of retrofitting non-smart TV with a streaming stick, which is losing popularity, its shipments declining by 85 percent in 1H23,” stated Upasana Joshi, Research Manager, Client Devices, IDC India.
Screen sizes of 32-inch and 43-inch stay mainstream with 71 p.c of the collective share. Share of the 55-inch went as much as 12 p.c from 9 p.c a 12 months in the past in 1H23, leading to 35 p.c (year-over-year) development within the $400+ value phase.
The common promoting value (ASP) of sensible TVs stood at $380 in 1H23, a 3 p.c (year-over-year) decline, the report stated. With a plethora of options and pre-loaded apps, built-in storage within the TV is changing into more and more essential.
According to the report, 8GB inside storage is the preferred, rising by 33 p.c (year-over-year) in 1H23.” Apart from core features, visual aesthetics like narrow bezel or bezel-less TVs in the affordable price segments and features like HDR, better DCI-P3 coverage, Dolby certification, improved sound output etc. are in demand,” stated Debasish Jana, Market Analyst, Smart Home Devices, IDC India.
In phrases of manufacturers, Xiaomi continued to guide the TV market with a 14 p.c share in 1H23, whereas Samsung stood second with a 13 p.c market share.
LG stood third with a 12 p.c share, TCL stood fourth with an 8 p.c share, and OnePlus stood fifth with a 7 p.c share.
