New Delhi: The Indian smartphone market declined by 6 % (year-over-year) within the second quarter (Q2) of 2023, whereas the general cell market in India declined by 2 % (year-over-year), with 5G smartphone shipments rising 45 % (year-over-year), a brand new report confirmed on Friday.
According to CyberMedia Research (CMR), Samsung (18 %), Vivo (15 %), and Xiaomi (15 %) captured the highest three spots within the smartphone leaderboard in Q2 2023, adopted by realme (12 %) and OPPO (10 %).
With a 24 % market share, Samsung dominated the 5G smartphone market within the nation, adopted by OnePlus with a 20 % market share.
“Despite the overall decline in smartphone shipments, the 5G smartphone segment showed promising performance capturing 47 percent market share (up from 31 percent in Q2 2022). The overall feature phone segment grew 9 percent (year-over-year),” stated Shipra Sinha, Analyst-Industry Intelligence Group, CMR.
While the value-for-money smartphone section (Rs 7,000-Rs 25,000) was the biggest contributor with a 72 % share, its shipments declined by 16 % (year-over-year) because of sluggish demand.
The reasonably priced smartphone section (lower than Rs 7,000) recorded vital development of 51 % (year-over-year), pushed by Redmi A2 and Infinix 7 HD, in keeping with the report.
The premium section (Rs 25,000-50,000) recorded 9 % (year-over-year) development, the super-premium smartphone section (Rs 50,000-Rs 1,00,000), and the uber-premium section (better than Rs 1,00,000) shipments noticed outstanding development of 95 % and 133 % (year-over-year), respectively, resulting in the rise in total smartphone ASP by 17 % (year-over-year).
Moreover, the report stated that the function cellphone market shipments recorded 9 % (year-over-year) development.
Although 2G function cellphone shipments remained secure, 4G function cellphone shipments recorded a outstanding 108 % (year-over-year) development primarily pushed by notable contributions from Nokia 8000 4G, Nokia 106 4G, and itel Magic X Pro.
Further, the report talked about that the market circumstances are anticipated to enhance in H2, and the general smartphone shipments for your entire 12 months are projected to witness single-digit per (year-over-year) development.
“The smartphone market is about to bounce again within the second half of 2023, because of the festive season and elevated shopper spending. The rise of 5G and foldable telephones may even increase the market’s restoration,” stated Menka Kumari, Analyst-Industry Intelligence Group, CMR.
