Smartphone shipments in India grew by a big 25 % year-on-year (YoY) for the October-December interval (Q4) in 2023, as per a brand new report by market analysis agency Counterpoint. Xiaomi climbed to the highest place in the quarter with 18 % of the market share, a primary since Q3 2022. The feat was achieved on the again of the corporate’s foray into the reasonably priced 5G section with its Redmi 13C. Vivo retained its second spot, adopted by Samsung which slipped to 3rd after main the marketplace for 4 consecutive quarters. Chinese smartphone manufacturers Realme and Oppo grabbed the fourth and fifth spot, respectively.
In its report, Counterpoint highlighted the 61 % contribution of 5G smartphones as one of many main components behind the expansion in the quarter. Notably, 5G telephones in the reasonably priced Rs. 10,000 – Rs. 15,000 value band contributed 24 % of the whole smartphone shipments. The premium smartphone section additionally witnessed a 51 % development. Apple led the section with a 17 % market share, because of the iPhone 15 collection launch.
Coming to brand-wise comparability in the highest 5 positions, Xiaomi appeared because the market chief taking 18 % of the market share. Vivo remained in the second place for a exceptional fourth quarter in a row, capturing 17 % of the smartphone market. In the third spot, Samsung was solely in a position to seize 16.8 % of the share, after a powerful Q3 displaying the place it dominated the market. Realme featured on the fourth place, taking 11 % of the market share. The report additionally highlighted that the corporate was the fastest-growing model with a 69 % YoY development. With a ten % maintain of the market, Oppo retained the fifth spot.
However, regardless of a very good quarter, the broader panorama for smartphone shipments in India in 2023 remained flat at 152 million models, a separate Counterpoint report highlighted. The market analysis agency famous challenges rising from macroeconomic turbulence ensuing in low demand and a listing build-up in the primary half of 2023 as the rationale for the shortage of development. “The market started recovering in the second half of the year supported by 5G upgrades and better-than-expected festive sales,” the report added.
Samsung held the highest place in 2023 after taking 18 % of the market resulting from sturdy displaying in the primary three quarters. This is the primary time the South Korean tech conglomerate led a calendar yr since 2017. Notably, the corporate launched the Samsung Galaxy S23 collection together with the Galaxy Z Fold 5 and the Galaxy Z Flip 5 in 2023. Showing a secure efficiency, Vivo retained the second spot with a 17 % share. Chinese smartphone manufacturers Xiaomi, Realme, and Oppo occupied the subsequent three spots with 16.5 %, 12 %, and 10.5 % of the market share, respectively.
While Apple didn’t function in the highest 5 positions in shipments, it surpassed the ten million mark in income for the primary time in a calendar yr, main the class.
