As India’s love affair with Korea continues to realize momentum, the nation emerged second after Indonesia, within the worldwide consumption of the S Korean content material trade.
Given the cultural synergy between the 2 international locations KOCCA, Korea Creative Content Agency, a non-profit group below the Republic Of Korea’s Ministry of Culture, Sports and Tourism has arrange its liaison workplace in India.
Since its inception in 2009, KOCCA has been instrumental within the promotion of South Korea’s inventive tradition trade, the elemental part of the Hallyu or Korean wave encompassing Ok-pop, Ok-drama, Ok magnificence, and meals.
Dragon Park, General Manager, KOCCA addressing media stated their dedication to nurturing the S Korean content material by constructing and fostering trade and collaboration with superior nations. Talking to ZEE India, he stated “Our primary goal is to set up a liaison office in India. We aim to felicitate a playground for Indian and Korean companies to meet and collaborate by setting up business-to-business events. In September we plan to have a K Content Expo in India to help build momentum between the two countries to work together.”
With the rising curiosity in Ok Content which has risen exponentially in India in addition to the draw of Indian content material worldwide, KOCCA is trying in at tapping the immense cultural potential by means of inventive trade.
“India has compelling stories and narratives from across its vast regions and we hope to look at these as the foundation for content forms such as drama, gaming, cartoon, animation and more,” stated Dragon Park.
Park Seung Tae, Deputy Director Korean Tourism Organisation additionally shared S Korea is a high vacation spot amongst Indian travellers. “In 2023 there were more than 120000 people who visited S Korea from India. This year we are also expecting large numbers. We are also looking at felicitating a hassle-free visa process as well.”
With a number of Indian variations of in style Ok-dramas like Something within the Rain, A Business Proposal, and Suspicious Partner within the works, in style Korean stars and idols have additionally expressed their love for Indian content material.
From BTS member Jungkook performing to RRR’s Naatu Naatu, the Aamir Khan starrer Three Idiots is a favorite amongst stars akin to Ji Chang Wook, Shin Hae Sun and Park Hyung Sik.
