Indian Health App Cure.fit Renamed to Cult.fit After Its Flagship Fitness Vertical

India’s standard health model Cure.match is rebranding its app of the identical identify to Cult.match, the corporate introduced earlier at the moment. Cure.match already runs its health centres in India beneath the Cult.match moniker, and the most recent rebranding is its efforts to attain out to extra customers, particularly amid the COVID-19 pandemic. The new identify will likely be efficient from at the moment, May 11 throughout all channels, together with its app and social media accounts. Notably, all health packages built-in throughout the erstwhile Cure.match app will likely be rebranded beneath Cult.match moniker for a greater attain. The health firm notes that cultpass would home a number of pack decisions beneath this identify at totally different worth factors and entry choices.

Speaking over the event, Naresh Krishnaswamy, Growth and Marketing Head at Cult.match stated that the Cult.match moniker has caught on with its customers “in a giant approach”over the last few years. “With this transition, we want to cement that identity further. We want Cult.fit to become the one destination people think of going to when they have anything related to health and fitness on their minds. We hope that our rebranding effort will take us further in this direction, and we are incredibly excited for this new phase,” the Cult.match senior govt added in an announcement. Cure.match, which runs the Cult.match chain throughout India, has remained one of many key gamers providing cross-fitness. Its app was among the many first within the nation to introduce e-fitness or tele-fitness companies that gained prominence amid the COVID-19 pandemic. The platform additionally rolled out telemedicine companies for a full-body checkup and personalised well being plans. Recently, Cure.match acquired California-based health firm Onyx, to enhance its at-home health choices, in addition to to bolster its worldwide enterprise mannequin.